the use of the imagination or original ideas, especially in the production of an artistic work.
Creativity may not immediately seem incredibly relevant to CRO. After all, CRO is often thought of as a study in best practices and procedural experimentation.
Today, I’d like to challenge you to look a little deeper.Read more
Find a box with a CD-ROM in it, buy it, then learn how to use it.
That’s how I bought software as a kid. So when I first started working, I assumed that if I wanted to start using work-related software, I would have to pay for it the same way: upfront — site unseen! — just like the software of my youth.Read more
Analytics is a big part of online marketing and therefore, it’s essential to have a good understanding of how to interpret numbers.
In this post, I’m going to present four statistical concepts I believe will be valuable to anyone working in online marketing.
Statistics: A Sexy SkillRead more
If you’re a content marketer of any type, you know how crucial it is for your blog posts to make a splash.
If you were to look over my shoulder any day of the week, you’d see me checking my social sharing metrics.
Just this morning, I logged in to Buzzsumo to take a look at these numbers:Read more
Every good gardener knows there are two types of flowering plants: Annuals and perennials. Annuals bloom once and have to be replanted the next growing season. Perennials stick around; they continue to flower year after year.
Most blog posts are annuals. You publish them, they generate views and shares for a while, and then they basically go dormant.Read more
Historically, retail search marketing was synonymous with Google text ads. But fast forward to today, and Google Shopping ads have replaced text ads as retailers’ preferred method of advertising on Google.
In fact, 2016 was the tipping point: Retailers spent 53% of their AdWords budgets on Shopping ads — for those keeping score, that’s more than half.Read more
On the surface, blogs appear to be fountains of free-flowing information.
You read lots of rich and valuable research.
You collect plenty of juicy data.
You discover how to do a valuable task.
And, sure, some blogs are happy with lots of traffic and satisfied visitors.Read more
30 Habits of Highly Productive Content Teams [Infographic]
A successful content team needs to work together well, despite several moving parts. What gets them there are the habits they create, like looking everywhere for content ideas and consistently handling ad-hoc content requests. Content Marketing InstituteRead more
Ask any successful entrepreneur why their startup succeeded and they’ll almost always point you to a growth strategy they followed.
They’ll tell you how much they believed the strategy will work because it was solid and had a really high likelihood of paying off.
For example, Johnathan Dane (founder at KlientBoost, a company that grew from 0 to $1,000,000 in 12 months) says, “You may be obsessed with tactics, but you should care more about solid strategies…nothing beats winning slowly and surely by turning silent visitors into repeat visiting fans…”Read more