Forrester estimates that companies allocate about 30% of their marketing budget to online.
It’s trending upwards, gaining roughly 1% per year.
That’s means that offline marketing spend will continue to outspend online for the next couple decades.
So if you’re like most companies spending the bulk of your marketing budgets on offline marketing campaigns, you’ll need to know how effective your offline efforts are.Read more
Analytics is integral to refining the customer experience.
Research shows that “90% of business managers believe analytics has the ability to improve sales, and another 62% report they believe analytics can increase sales by more than 20%.”
Examining the data offers the chance to learn what you did right and what needs more attention.Read more
Before we get started, let’s get one thing straight:
If the product or service your company offers doesn’t live up to your customers’ expectations, your business isn’t going to get very far.
That being said, it’s important to note that the quality of your product or service isn’t the only factor that determines the level of success your company will achieve.Read more
The best thing about Google Analytics is also the worst thing: there’s a massive amount of available data.
Why is that both good and bad?
You can use that data to improve and understand. Your traffic. Your audience behavior. Your goals. Your marketing.Read more
As a co-founder of an eCommerce startup in a highly competitive industry, I quickly realized that we had to move beyond the basics of marketing optimization and test some advanced techniques to improve our ROI.
After much trial and error, we found few tactics that were really effective.Read more
Launching a new product requires time, money, and a whole lot of elbow grease.
When the launch goes off without a hitch, all the effort seems worth it — but when it fails, it can send you and your business into a doubt-ridden daze. Read more
When it comes to online advertising, no one is disputing that demographics are important. After all, they’re what powers your media buying and customer personas. The data you collect is meaningless without demographics to help you properly filter and segment it.
But dig a little deeper, and you’ll find something much more important than demographics powering actual conversions.Read more
About 6 months ago I decided that I was going to build a SaaS company from scratch. I had recently sold my company and found myself in discussions with a number of startups around making angel investments. This didn’t get me too excited so I wanted to see if I could build and launch a SaaS company for the same amount of money that I would have otherwise angel invested into other companies.Read more
You’ve seen the stats before.
1-2% conversion rates for websites. Which means 98-99% ain’t buying. For one reason or another.
A bigger chunk of that is bouncing; leaving your site almost immediately after getting there.
You work so hard (and spend so much) on getting them there in the first place, and then they just… leave.Read more