internet marketing seo website promotion
Getting your business on the Internet seems easy. Millions are doing it. Therein lies the problem. Producing a modern, commercial quality website that appeals to its audience and gets noticed above the millions is the challenge. Today The Internet is too large a medium to be taken lightly, and it is growing exponentially. 1.7 billion people are now online. Over 80% of website traffic is the result of search engines. If you want t increase the number of visitors to your website it is crucial that you have a top search engine position. We do know that SEO isn't getting any easier. There are certainly a lot more options for businesses to get in front of Internet users than there were when search advertising began to take off - namely social media marketing and direct advertising in social networks (Facebook). Email is still considered to be one of the most effective ways to reach customers and get them to convert. In fact, you might say email is hotter than its been in years, with the rise of daily deal services like Groupon, Google Offers, etc. Let's not forget that these services rely heavily on email.

Why Clickbait Works (And Why You Should Do More of…

12-03-2017 Hits:11

Fake news is squarely in the spotlight. It rode to prominence on the back of an absurd 2016 election (wait… that was a dream, right?!). Since then, a slew of companies including Google and Facebook have publicly declared it Enemy #1. Any whiff of fake news, especially any salacious titles, and you can expect extra scrutiny.

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10 Conference Hacks to Help You Crush Marketing Event Attendance

12-03-2017 Hits:10

In my career as a marketer, I have attended more events and conferences than I can count. Events (especially those that span multiple days) are filled with so much information and it can quickly become overwhelming. By the second day you may feel that your brain is bulging with new information and you can’t possibly retain what you’ve learned.

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How to Run Your First Facebook PPC Campaign (if You…

09-03-2017 Hits:10

Facebook’s reach is insane. What started out in Mark Zuckerberg’s Harvard dorm room has gone on to revolutionize the world. This means one thing for online marketers: boundless opportunities. Of course marketers have been using Facebook organically for years, but recently Facebook PPC has become the go-to marketing trend.

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Infographic: How to Get Sales with Facebook Advertising

09-03-2017 Hits:13

Editor's Note: Ted Chong is a Business IT expert and director at Ice Cube Marketing, where this infographic was first published. Today he joins to share his insight on using Facebook advertising to generate leads. It’s statistically safe to assume you are a Facebook user and you don't buy every single item advertised on the social media platform.

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How To Gather Split-Test Ideas For Your Copy Using Post-Conversion…

09-03-2017 Hits:20

Marketers often struggle to come up with new ideas and angles to improve their marketing campaigns. So in this post, I’m going to show you an effective way of collecting the insights and ideas you need to create breakthroughs, by using post-conversion questionnaires. Why I Started Using Post-Conversion Questionnaires in my Campaigns

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Online Marketing News: State of Digital Marketing, New Geostickers &…

09-03-2017 Hits:8

SEJ Annual Report: State of Digital Marketing 2017 Search Engine Journal conducted their annual study and found some fascinating statistics. For example, 42% of respondents allocate almost all of their digital budget to PPC and display advertising, and 62% of marketers surveyed listed Facebook as their preferred social platform.

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How Marketers Can Thrive in the Post Digital World

08-03-2017 Hits:8

When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational. I was wrong. If you’re thinking the same thing, here’s a rundown of what Eric said to provide some clarity.

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How to Increase the Revenue Value of Your Homepage by…

08-03-2017 Hits:9

You never get a second chance to make a first impression. I think this is a fitting quote to demonstrate the importance of a great homepage. Once a visitor lands on your homepage, you need to impress them in a hurry. Failure to do this typically results in a lost conversion with the vast majority of visitors never returning.

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Pay Attention to These 5 User Behaviors to Increase SaaS…

07-03-2017 Hits:18

Ever bought a survival kit? It contains supplies to help you during a disaster. Every tool within the kit serves its purpose to sustain your life. But what about your business? Does it have a survival kit? Customer engagement is one of the tools to include.

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