The majority of people have the attention span shorter than a goldfish.
When it comes to your website, it’s probably hurting you.
According to HubSpot, “55% of visitors spend fewer than 15 seconds on your website.”
You’d better grab their attention in a hurry.
Your customers are everywhere.
They are learning about your products from display ads, researching your brand on social media, and signing up for your email campaigns to get the latest product updates. That’s why it’s important to map out how your business engages with customers across several channels.
Surveys are becoming increasingly powerful tools in the hands of professional digital and content marketers. Utilizing the power of surveys, you can collect crucial data to research your targeted audience, identify usability issues and much more. Among other things, you can use survey data to research and boost conversions.
Facebook is closing in on nearly two billion monthly active users!
There was even an 18% increase from 2016.
If you think about the sheer size and scope of Facebook, it’s mind-boggling.
And when you consider the fact that one in five pageviews in the United States occurs on Facebook, the power of this social media behemoth is undeniable.
A/B testing works… some of the time.
Barely. A tiny bit. If you’re lucky.
And when it does, a 1% increase to show to bosses and clients is what you’ll get.
That’s a problem. Because how much time did that 1% cost you? How much effort did you exert chasing it?
Facebook Live, YouTube Live, Periscope.
All the major social platforms are integrating live streaming in some form.
Several up-and-comers, like Meerkat and MeVee, are also creating buzz.
And this all means one thing: Live video is hot. Scorching hot.
It seems everyone is now using live video in some fashion to connect and interact with their audience in real time.
The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can significantly contribute to getting qualified leads and driving more sales.
Fortunately, when it comes to optimization of your sales funnel, you don’t have to make drastic changes to see desired results.
Did you know Gmail alone has more than one billion monthly active users?
That means roughly one in every seven humans on the planet has a Gmail account.
And that’s what I love so much about email marketing: the fact that it’s so universal and allows you to reach such a huge audience.
Remember the good old days?
The 2005-era SEO? White keywords on a white background. #1 on Google. Collect your paycheck. Call it a day.
Things were so… refreshingly easy.
Since then, it’s becoming anything but. A few zoo animals made SEO exponentially more difficult. Then the number of competition and platforms exploded.
If you’re like most SaaS managers, you’re committed to running and growing your business.
But to do that, you need to ensure you’re meeting the needs of your customers, and that includes reducing churn.
With companies spending anywhere from 5-25 times more to acquire a customer than keep an existing one, reducing churn is a high priority for any SaaS manager interested in building lifelong evangelists for their brand.
Instagram recently announced it reached 700 million users!
Of those users, 100 million signed up in the last four months, marking the platform’s fastest-ever growth rate.
If you’re wondering how it stacks up against other major networks, see for yourself:
It’s currently the third most popular social networking site and has a commanding lead over Twitter.
Editor's Note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To celebrate the launch of our new Facebook Fundamentals Certification, Josh joins us this month discuss the future of Facebook, and how digital marketers can begin to prepare for it.
I’m a curious person by nature.
I find myself constantly doing research on nearly every topic under the sun.
If I’m chilling at a restaurant with friends and someone wonders about a current event or mentions a fact, I’m Googling it on my phone.
(Yeah, I’m that guy.
Facebook Remains the Dominant Social Platform [Infographic]
In North America, Facebook still gets more traffic than any other social media platform. In this infographic, you’ll discover statistics on loyalty, growth and reciprocity to understand why Facebook is essential for advertisers and news publishers.(Social Media Today)
As a member of TopRank Marketing’s (epic) content team, it’s certainly no surprise that I spend much of my day developing and executing content strategies for the wide array of client programs I work on.
And as I settle in for a content extravaganza each day, my work is guided by an important agency principle: Create content that allows our clients to be the best answer for their audience.
Your brain can identify and retain details of an image in 13 milliseconds. That’s less than a 20th of the time it takes to blink your eyes. So it’s no surprise that visual content is on the rise as attention spans shrink.
Editor's Note: Lucy Benton is a marketing specialist and business consultant who contributes to Awriter. Today she joins us to explain how online businesses are passing up major profits by skimping on customer support, and how to avoid that mistake.
Except for when it doesn’t.
There’s no better way to force prospects to pay attention than by striking the fear of God into them. It interrupts patterns and interests the unaware.
That doesn’t mean it always works.
In fact, in many cases using fear or negative messaging can actually backfire.