Fake news is squarely in the spotlight.
It rode to prominence on the back of an absurd 2016 election (wait… that was a dream, right?!).
Since then, a slew of companies including Google and Facebook have publicly declared it Enemy #1. Any whiff of fake news, especially any salacious titles, and you can expect extra scrutiny.Read more
In my career as a marketer, I have attended more events and conferences than I can count. Events (especially those that span multiple days) are filled with so much information and it can quickly become overwhelming. By the second day you may feel that your brain is bulging with new information and you can’t possibly retain what you’ve learned.Read more
Facebook’s reach is insane.
What started out in Mark Zuckerberg’s Harvard dorm room has gone on to revolutionize the world.
This means one thing for online marketers: boundless opportunities.
Of course marketers have been using Facebook organically for years, but recently Facebook PPC has become the go-to marketing trend.Read more
Editor's Note: Ted Chong is a Business IT expert and director at Ice Cube Marketing, where this infographic was first published. Today he joins to share his insight on using Facebook advertising to generate leads.
It’s statistically safe to assume you are a Facebook user and you don't buy every single item advertised on the social media platform.Read more
Marketers often struggle to come up with new ideas and angles to improve their marketing campaigns.
So in this post, I’m going to show you an effective way of collecting the insights and ideas you need to create breakthroughs, by using post-conversion questionnaires.
Why I Started Using Post-Conversion Questionnaires in my CampaignsRead more
SEJ Annual Report: State of Digital Marketing 2017
Search Engine Journal conducted their annual study and found some fascinating statistics. For example, 42% of respondents allocate almost all of their digital budget to PPC and display advertising, and 62% of marketers surveyed listed Facebook as their preferred social platform.Read more
When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational.
I was wrong.
If you’re thinking the same thing, here’s a rundown of what Eric said to provide some clarity.Read more
You never get a second chance to make a first impression.
I think this is a fitting quote to demonstrate the importance of a great homepage.
Once a visitor lands on your homepage, you need to impress them in a hurry.
Failure to do this typically results in a lost conversion with the vast majority of visitors never returning.Read more
Ever bought a survival kit?
It contains supplies to help you during a disaster. Every tool within the kit serves its purpose to sustain your life.
But what about your business? Does it have a survival kit?
Customer engagement is one of the tools to include.Read more