In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration.
For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely.
There’s a problem in business.
Okay, fine, there are plenty of problems in the wide world of business.
Obviously, there are tons of good things in business brought about by new innovations, advances in technology, and improvements in customer engagement.
But for all the new changes, old habits sure do die hard.
It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their grandkids, our smartphones have become as much a part of our lives as our opposing thumbs.
But just how do companies get those opposing thumbs tapping when you’re not in store, checking your email, or browsing on social media? They do it through push notifications.
Whether you’re a brand, a webmaster or a solo blogger, it’s essential your audience takes you seriously.
You need to prove you know your stuff.
But in a world that’s become increasingly saturated with self-appointed “gurus,” it’s become incredibly difficult to separate yourself from the masses.
You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window.
Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you.
Here’s the scenario.
You’re just launching your marketing campaign and want results.
Not only that, you want the most bang for your buck.
You want to make sure the time and money you’re putting in will bring a large volume of high-quality traffic primed to convert.
AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms.
Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to reach $40.60 billion by 2019.
The big day is approaching!
Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience.
What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement—spreading your message as soon as possible to pique people’s interests and encourage sales.
Many digital marketers carry out their daily tasks in a furious frenzy.
They send out email blasts, update social media, perform keyword research and so on, trying to accomplish as much as possible.
Working hard and staying busy makes us feel we’re being productive.
But how many people stop to think about why they’re doing what they’re doing?
Given that Google changes its search algorithm 500-600 times each year, it’s not surprising marketers get confused sometimes.
Speculations about the latest SEO trends run rampant and are a breeding ground for many myths.
For this reason, it’s sometimes difficult to tell fact from fiction.
Churn is a fascinating thing.
When users keep coming back month after month, it helps you grow your business rapidly and it makes you a very happy business owner.
But when you’re losing more customers than you’re gaining, it can spell disaster for your business.
What makes it frustrating is that you don’t always have a clear picture of what causes people to churn or what you should do about it.
Arguably, the biggest Google algorithm shakeup of 2017 occurred on March 8.
Of all things, it was called…Fred.
The sheer randomness of the name and the massive drop in traffic that many sites experienced have left a lot of marketers scratching their heads.
What happened, who was affected and why?
Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds.
Think ‘lead magnet’ ads are new-age?
Free opt-in ad campaigns like that have been around for almost a century.
Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls, and oh yeah, also tells time.
Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers.
Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it.
Here are the results:
Marketers who plan appropriately significantly increase their likelihood of success. Seems like a novel concept right?
You’d think so, but unfortunately the day-to-day grind can cause many marketers to lose sight of what’s important and essential for content marketing success. In today’s competitive landscape, everything from your strategy to the actual content experience and the way that you amplify content that is created (or co-created) are key factors in the success of your content program.
“Everything changes and nothing stands still.”
In this quote, Heraclitus of Ephesus was referring to life and the fundamental order of the cosmos.
But he might as well be referring to Google’s chronic algorithm updates, even if he was a few centuries early.
See, Google makes roughly 500 – 600 changes each year.
How Much Data is Generated Every Minute? [Infographic]
This infographic reveals what happens online every minute. The world internet population now represents 3.7 billion people. The findings on data usage includes social media platforms, video usage and the other most popular data generation websites and apps happening right now.