Search engine optimization was not that complicated back in the old days. It just needed some keywords and backlinks incorporated in written content. And that was all. But, that type of SEO had no benefits in the long term as compared to the SEO we do today.
Such days are long gone, and SEO writing is something more than basic techniques. However, here are some tips to help you generate content for the search engines and your real customers. 1. Write content with a user point of view
You have an amazing company and you want to tell the world about it. Yet when you compose your content for SEO, you have to shift your viewpoint. You have to see things from the point of view of your customers and above all, you have to write the things that appeal to you.
It’s not about demonstrating what you can do to your customers, it’s about showing them what they get from you. Marketing researchers write quite a lot about this and just to illustrate their case, they proved to be able to make a major difference by adding a plain, three-letter phrase. This simple technique shifts the perspective from the value that customers expect to receive. 2. Engage your reader for maximum time
The time a visitor spends on a web page will influence the search engine efficiency. What is more critical is that the readers take the next step to become a paying client even more likely. You must continue to engage them. Bullets, subheadings, and lists have long been the norm, and are definitely still helpful. But you could do more.
The thing about user engagement is; if they find grammar or spelling mistakes in your content, they will definitely fly away. If they find that they have read the same article somewhere else, they will move to some other site. So, use a grammar checker as well as a free online plagiarism checker with percentage to create content that should engage your readers for a maximum amount of time. You may be thinking why I am stressing so much on user engagement. Because user engagement is everything for your business. If you failed to engage your readers, how will convert into leads? To make your readers buy your product or service, it is critical to have them with you.
User engagement leads to the dwell time on your website. Dwell time indicates the number of time users spends on your website or webpage in one session. If users are spending more time on your website, Google will consider it a positive indication and rank you higher in SERPs. 3. Use relational and supported keywords
When we started doing SEO, keyword density was a key factor to consider in the content. You may claim that the secret to SEO success was determined by the density of keywords. SEO experts emphasized the keywords that appeared on a page, where they appear on the page, and the exact words in the link were […]