Planning and writing lead-generating non-fiction is much like anything else. It requires the right tools and clear instructions on how these tools should be utilized. Contrary to what some might believe, there is a very clear process that should be followed when it comes to achieving this goal, as with most business processes. Writing a book is no different, and when because there are very few platforms that position a business or business owner to achieve so much with so little investment — both time and money — it pays to do things in tried-and-tested and efficient ways. Winging it simply won’t do.
In other words, clear, easy-to-implement methods and techniques make all the difference when blueprinting (planning) and writing, and can take you from feeling lost and overwhelmed to having complete clarity across all stages, allowing you to actually enjoy this life- and business-changing tool. So let’s take a look at three of the most important ingredients when it comes to starting your lead-generating non-fiction. 1. A detailed, full-of-clarity blueprint
“I just don’t know where to start.”
These words can be heard whispered in frustration by successful entrepreneurs and business owners across the world every single day, and although the feeling of being overwhelmed is completely understandable, it is nonetheless incredibly easy to determine how to move forward. It’s like anything. You need to know and understand the various points in the process — what needs to be done first, then second and so forth. Nobody is ever born with the knowledge of how to do something. Everything is learned — and if you can launch and run a business, trust me, you can write a book.
Blueprinting is where to start — and how to continue. A blueprint will clearly outline every single topic, point, case study, example, reference and story you want to include in your book. It provides a map of what to write and when, and where each of these paragraphs and chapters should be included.
Of course, creating an in-depth blueprint takes time and effort, but this is an area well worth your energy and resources, as it will allow you to move forward productively. Sitting and questioning what you should write, whether certain elements should be included or whether what you’ve written is good enough is pointless. As a business person, your time and where you spend it is precious, so you want to be sure the process is as efficient as possible. Blueprinting is the key to this.
With this in mind, here are the seven key steps to blueprinting your non-fiction.
> Audience : Be very clear about who you want to read this book. As an entrepreneur writing lead-generating non-fiction, your reader should be your ideal client. Keep them in mind throughout the process.
Cover-to-cover journey : Think about the journey you want to take your reader/ideal client on from start to finish. Where are they now and where do you want to help them to get to?