Writing a book. It’s one of the most commonly held aspirations, yet is somehow perceived to be one of the most overwhelming and problematic roads to navigate. And when this life goal is coupled with the knowledge and recognition that a book can also mean huge business growth and enhanced levels of authority and status for business owners, entrepreneurs, solopreneurs, coaches, mentors, thought leaders and speakers (just to name a few), frustration can reach an all-time high when the pathway seems unclear.
All too often, this can mean that the ink of initial efforts has barely had time to dry before the writer gives up. This never fails to make my heart sink, because “I just don’t know where to start” is the main reason for people deciding against writing their book, despite it being a hurdle that is actually so easy to overcome.
Planning and writing lead-generating non-fiction is much like anything else. It requires the right tools and clear instructions on how these tools should be utilized. Contrary to what some might believe, there is a very clear process that should be followed when it comes to achieving this goal, as with most business processes. Writing a book is no different, and when because there are very few platforms that position a business or business owner to achieve so much with so little investment — both time and money — it pays to do things in tried-and-tested and efficient ways. Winging it simply won’t do.
In other words, clear, easy-to-implement methods and techniques make all the difference when blueprinting (planning) and writing, and can take you from feeling lost and overwhelmed to having complete clarity across all stages, allowing you to actually enjoy this life- and business-changing tool. So let’s take a look at three of the most important ingredients when it comes to starting your lead-generating non-fiction. 1. A detailed, full-of-clarity blueprint
“I just don’t know where to start.”
These words can be heard whispered in frustration by successful entrepreneurs and business owners across the world every single day, and although the feeling of being overwhelmed is completely understandable, it is nonetheless incredibly easy to determine how to move forward. It’s like anything. You need to know and understand the various points in the process — what needs to be done first, then second and so forth. Nobody is ever born with the knowledge of how to do something. Everything is learned — and if you can launch and run a business, trust me, you can write a book.
Blueprinting is where to start — and how to continue. A blueprint will clearly outline every single topic, point, case study, example, reference and story you want to include in your book. It provides a map of what to write and when, and where each of these paragraphs and chapters should be included.
Of course, creating an in-depth blueprint takes time and effort, but this is an area well worth your energy and resources, as it will allow you to move forward productively. […]