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Entrepreneurs need to be a number of things: persistent, resourceful, creative and tolerant to risk. But, do they need to be good writers? Many would say no, defining “a good writer” as someone who can spell and knows the difference between your and you’re. Others would simply say that someone else can write content for their business if needed.
However, being a good writer yourself can put you at an advantage — and this means not just becoming good at basic grammar and spelling, but being able to express yourself in an interesting, engaging and unique way.
So, why do you need writing skills? You sound more credible and more persuasive
Grammarly did a study of 100 LinkedIn profiles back in 2013, where they found that good grammar led to better positions and more promotions. In an age where autocorrect and spelling tools are so easily accessible, it appears even lazier than ever if your writing isn’t clean. Correct spelling and clean writing will make you seem professional and give you more authority with your audience.
Beyond baseline credibility, good writing is also a very powerful tool. If you learn not just to write correctly, but to write well , you can employ rhetorical skills that will make you more convincing in emails, general copy and more. Learning simple tenets like using active voice, writing with brevity and clarity and organizing your ideas can increase the effectiveness of anything you write. You can put yourself out there and expand your influence
If you’re a good writer, you can start putting your ideas out there and establish yourself as a thought leader. You can write blogs and articles, create videos and even write a book. Content is everything these days, and with these skills, you can tell your story and share your knowledge.
The best part is, you can do it yourself. You don’t have to hire an editor, ghostwriter or content creation team. Often with a team or collaborator, they have to get to know you, your story and your style, which takes a long time — or your content simply sounds inauthentic. You know yourself and your area of expertise best. If you can write about it well, you’re set. Good writing applies to everything
As an entrepreneur, business owner and human, you are always writing and communicating. Whether it’s crafting an important email, creating a pitch, giving feedback to your team or expressing your ideas in a publication, how you say things matters. In fact, it can mean the difference between success and failure, whether on a large scale or small.
You will apply good writing skills every day at every turn, and you’ll notice a difference when you make an effort. So how can you get better at writing? Care about improving
If you don’t actually want to get better at writing, you won’t. Putting in effort and intention will take you far; even more, caring about everything you create will make a […]