Content writing is the art of expressing ideas and thoughts into words so that they can contribute to the reader’s life. It can be about any topic including products, services, quality, etc. SEO content writing is writing and managing content in order to get a higher ranking in Search Engines. SEO refers to search engine optimization. So what is SEO content writing exactly, let’s explain it below. What is SEO Content Writing? We break it down for you. What is SEO Content Writing?
When you dive into the pool you will find that there are several types of content writing. Depending on the goal and audience, web content is optimized. SEO content writing is about creating and optimizing content in order to get rankings in search engines like Google, Bing etc. The core mission of this type of content is to get more and more qualified visitors from the internet so that you can market your product or service.
Search engines use many factors before they rank any piece of content on the web. It’s essential to understand the ranking algorithm before you start to write. For example, Google uses 200 factors to rank any web page on the first page. The most important in factor is the Keyword. The keyword is a word or a phrase you will write the whole article on. So let’s dig deep into how to do proper keyword research for SEO optimized writing.
1. Keyword Finding
Before you tackle SEO content writing, it’s crucial to search and find the trending topics in the niche you want to work in. For example, if you are going to write about “Motivation” then you needs to find out how people are interacting with this topic. For this task, you can use different tools including Google Keyword Planner. In addition to that, you can look for Google suggestions, YouTube suggestions, Google Trends, Quora and many others.
2. Keyword Analyzing
After finding a list of keywords, it’s important to analyze them all for the number of searches they get each month. The keywords having a higher number of searches are the profitable ones. So, go through the list and select the keywords with the highest number of searches. If you are brand new, you may feel the push to select relatively less completive keywords because there will be a lower amount of people vying for those. However, my advice is, always go for the biggest ones you can. Go all in or go home!
3. Keyword Using
After finding and analysing keywords, it’s also important to use them in a proper way. Make a proper content structure with the title with heading 1 tag, subtitle with heading 2, paragraph and lists. Use keywords in the title, subtitle, description, and within the paragraphs so that Google can easily understand the content and rank it. Also, use the keyword in post link and Image Alt text. Tip: Always try to make long-tail keywords because they define search intent. Google uses many […]