An enormous amount of content is published to the internet every day, so if you want to attract readers to your blog, you’ll need more than the best website builder and a topic to talk about—you’ll also need to understand SEO, or search engine optimization.
SEO is the process of tailoring your blog post to make it more visible on search engines such as Google and Bing. These search engines analyze web pages for certain indicators of content and quality. If you learn how this works, you can implement a few simple tricks to move your posts higher up in the search results. In this feature, we show you how to write a blog post with SEO in mind, in order to bring in more readers. Step 1: Have a clear purpose
Think about SEO when writing your blog posts (Image credit: Pixabay) Before you write your post, think about what its purpose is. There should be one clear, specific topic that your article is about. Consider what kind of person you want to read your article, what they should get out of it, and what search terms they might use if they were looking for it. Answering these questions will help you write the article and implement the following steps. Step 2: Structure your article for readability
Search engines can tell how readable an article is—that is, how easy it is for someone to read through and understand its points. A major aspect of this is giving your writing a clear structure. There should be an introduction, a main body of text, and a conclusion.
It should also be divided into paragraphs, preferably with section headers. Short paragraphs work better, as they are easier to scan for information, especially on mobile phone screens. Similarly, short sentences are preferred to long, complicated ones. Try to use transition words, like “similarly” and “and,” to connect content points. Step 3: Use a strong focus keyword
Many blogging sites let you set a focus keyword, which is the main search term that you want leading to the post. Choose one that’s specific to the post and not used by any other posts on your website; after all, you don’t want your pages to compete with each other.
A useful trick is to use a long-tail keyword, which is a longer term, and often a question. Make sure to include your focus keyword throughout your article. For example, the long-tail keyword of this article is, “how to write a blog post,” which we used in the title, the introduction, and this very sentence. A question can work well as a focus keyword (Image credit: WordPress) Step 4: Use topic tags
Besides your focus keywords, you can add tags to your blog posts. These are like category titles, which organize all the content on your website. Think of them like the index words in a book—readers interested in a topic can find all your articles about it using the tag.