Facebook and Twitter and other social media are good ways to create a buzz about your business but to really hook a customer, and to keep them coming back there’s nothing better than a blog. A good well-written blog allows you to sell your business and services, it shows you mean business, and it’s a great way to show customers that you understand them and the business you are in.
A good, well-written blog can help sell a business and help increase the profile of your business, but there’s more to it than knocking off a couple of hundred words on something that came to you over breakfast: the first step is to find a good writer. Wanted – a mean, keen, blog writer
If you want to be successful at blogging then you need some writing skills and some good genuinely held ideas. Unfortunately the ability to write clear, interesting copy is not usually one of the main skills held by many business owners, and it’s not a skill that comes naturally to everyone.
It probably comes as no surprise that many blogs are not written by the people in the business. If they’re not written by the marketing or PR department, then they’re normally written by professional writers who ghost-write the pieces. While there’s nothing wrong in doing this it does tend to turn the finished article into a bland piece written in double-speak and scattered with marketing clichés. If you want a good blog post then find someone in the business who wants to write about the business, and who has passion. Chances are there’s someone in your business who’s passionate about writing and who is passionate about the business and that makes a killer-combination when it comes to blogging. How to set up a business blog
Although your company might have a website, it may not have a blog or the software capable of publishing one. An obvious solution would be to install WordPress, along with a theme to match your business web design , and install the best WordPress plugins you may need. In many instances the process should be simple and painless to set up, especially when many business websites are now built using WordPress.
However, it may be a better idea to set up your blog on its own domain. Why? Well, for larger companies – who almost certainly aren’t using WordPress – the idea of installing additional online software will set up security flags. After all, any vulnerability in the blog platform , theme, or plugins, could open up the entire business website and server to hacking. Not what anyone wants. So what should you do?
In such instances it’s worth using a domain registrar to buy a related domain name – or even use an older domain your business might be using. For example, if your business address is .com, you might also have .org and .net to protect your brand. So consider using one of these. Alternatively, simply opt for [BusinessName]blog.com or similar.