Here’s a common say about B2B content: it’s boring!
And that’s why people generally refrain from reading most of the B2B content out there.
But as a B2B marketer or writer, you frequently need to come up with content that is attractive, engaging, and converting.
And to create such content, you must have to voyage through a lot of research before writing the wrapping-up part. You need to transform complex B2B content into something more absorbable.
To help you create compelling and read-worthy B2B content, we have created a simple checklist.
Here are 8 hacks to write B2B content that your audience would actually read. 1. Research Your Audience
The first step towards writing or creating any B2B content is understanding their frustrations, pains, and desires. You’re writing for them, and if they don’t find it interesting or valuable enough, there would be no attraction or engagement and hence no conversion.
Start with a Buyer Persona.
A buyer persona is the fictional representation of your ideal customers. The more you know about your ideal customer, the better solutions you’ll be able to provide them with better solutions through your content. 2. Talk To Your Readers
If you think writing in the third person makes your content look more professional and leaves a good impression on your audience, you’re highly mistaken. That’s the primary reason why people consider B2B content as boring content.
Your audience is humans, and the best way to connect with humans is by talking to them. Talk to your audience through your content and show that they aren’t talking to some brand or company but with real humans.
Use YOU wherever possible. 3. Don’t Just Tell But Show
Your readers want to know about something, and that’s why they have come to your website, and now if you don’t deliver a good experience, they might never come back. Put yourself in your customers’ shoes and create in-depth content that answers most of their problems about a specific topic.Instead of advising them in a single sentence, break it down and explain the process as much as possible.For example, don’t tell them to be active on social media but share the process behind how someone can be active on social media or how to create and share content on social media consistently.Also, creating in-depth pieces can help you rank higher on the search engine results page. 4. Use Data in Your Content When creating content for B2B, authenticity matters a lot, and if you want your pieces to look authentic to your audience, adding data can do a good job.For example, writing “this single strategy helped me earn $10,000 in a year” sounds way better than “this single strategy helped me earn a lot of money in a year.” And the only difference here is mentioning a figure.Moreover, adding stats and the source makes your pieces more trustworthy for your audience and helps prove your point. 5. Seek Advice From Experts and Mention in The Write-Ups Though this point is optional, it can help […]