Let’s face it, no business owner likes writing copy. But unless you’re lucky enough to have a copywriter on your team, chances are you’re stuck penning your own emails, sales letters and Facebook ads. The trouble is, this can be a tedious and time-consuming task. And focusing on anything else but your zone of genius takes away precious time -— time you could be devoting to growing your business and bottom line. So, in this article, I’ll show you four powerful strategies to make your copy bring in more sales without having to “write” a single word. Let’s take a look: 1. Leverage social proof
One of the best ways to write copy that brings in more sales without “writing” anything yourself is using testimonials and social proof. Here’s how this works.
Let’s say you’re selling health supplements on Amazon. Customers leave reviews of your product, right? Well, a great idea is to read them thoroughly, find out what they like about your supplement and use that in your copy.
As business owners, we often only see the products from our point of view, which can make for low-impact copy. But using the exact words of customers means the text will likely resonate more. The good news is — the copy is ready for you there, and you don’t have to create it.
Using testimonials, reviews and other forms of social proof is one of the easiest ways to write high-converting copy because that’s what your ideal customer wants. Not to mention, it saves a lot of time. But don’t just focus on the positive reviews. Explore the negative ones as well, because they’ll give you feedback and important information, which you can later use to address customer objections. Or, alternatively, you can make your product better on the basis of that information.
In a nutshell, by leveraging social proof, your clients/customers are writing the copy for you . 2. Harness the power of deep research
Eagle-eyed readers might be saying, “But isn’t social proof research? Haven’t we already talked about this?” Well, yes, we have. Social proof is research, but we can go much deeper, and not just explore testimonials but also niche-specific forums, scientific publications and more.
The idea behind this exercise is to find your ideal client/customer’s language — the exact words and jargon they use to describe their pain points. For instance, if they want to make money online, they might be searching for the following phrases: How can I make $100 a day?
How can I make fast money online?
X# ways you can make money online right now.
Best websites to make money online.
X# legitimate ways to make money from home.
By running these keywords on Google, you’ll be able to see what your ideal client is looking for. Dig deep into the first 10-20 results to discover what their struggles and pain points are. Make sure you use the exact same words and phrases they’re using, and build your copy following […]