Are you trying to get noticed by clients or hiring managers ? A professional bio can help you stand out from the crowd by showcasing a bit about who you are and what you strive for in your work. However, writing a professional biography is easier said than done. It can feel awkward to write about yourself and express your worth fluently, so here are a few tips to help you get the process started.
Here are some essential elements in any professional bio:
— Your name and professional title.
— What you do in your current position.
— Your branding statement.
— One to two outstanding professional accomplishments with measurable results.
— One to two personal details to describe your personality.
You can post your professional bio on your personal website, your personal blog, your company’s website, your professional portfolio, your LinkedIn “about” section, your Facebook business page and on other social media pages such as Instagram. While the length of your bio will vary depending on where you are wanting to publish it, using that outline of elements will help you create a complete bio.
For example, if you post your bio in your “about” section on LinkedIn, you are limited to about 2,000 characters; your own website could include a lengthier bio on its own page. A short professional bio would work best on your social media pages; consider including your professional title and branding statement.
[ Read: How to Showcase Your Skills to Land a Job. ]
How to Start a Biography
You may know who you are professionally, but it can be hard to articulate this clearly and precisely, especially in writing. To start, create an outline of what you want to include in your bio using the elements above. You can use your resume and other documents where you’ve tracked your professional accomplishments to help you, but avoid copying and pasting from there.
You can also look up the professional bios of successful professionals that you admire. What items do they include? What impresses you about their bios? While you don’t want to copy their bios, you can take note of the elements that speak to you and then try to emulate that in your own bio.To help you come across authentically in your bio, think about what you would say out loud to someone if they asked you about the items on the list above. For example, how would you explain what you do for work or what your branding statement is? Write down what you would say. This can help you to “see” your voice on paper.Keep in mind that, generally, a professional bio should be written in third person, especially if it’s for a company website. However, there are exceptions to this. For example, your “about” section on LinkedIn should be written in first person. Your Name and Professional Title Include your full name and your title. If you don’t have a job currently , list your last title or what you are certified for. For example: John Doe, Marketing […]