Get custom SEO recommendations for your copy and generate content briefs. Check related keywords and backlink opportunities. Try it for free today!
Try For Free→
You probably aren’t writing a new piece of content just for fun.
You have a purpose and a reason that you’re taking the time to create a new piece of content. Usually, this is to increase your rankings and conversions, build engagement, or provide consumer education.
Whatever the reason, there are specific steps to follow when it comes to web content writing to keep everyone happy — both humans and search engines alike.
In this article, you’ll learn how to create content that ticks all the boxes for reader experience, SEO-friendliness, and content quality.
At the end of each section, you’ll find a handy checklist of questions to ask yourself before you press publish. Steps to User-Friendly Web Content Writing
The Page Title Should Clarify What to Expect in the Content
Your page title is one of the most important ranking signals on the page. It is the link users see in search results and also in the tab of the browser window when they view the page.
This is why you want to put your most competitive, high-volume keywords at the beginning of the title, but also make sure not to overstuff with keywords.
You also don’t need to include the company/website name in the page title. This is not going to help the post rank any higher and takes up that valuable character real estate.
Google will choose whether to show the site name in search results regardless.Instead, focus on incorporating variations of the keyword that clearly define what to expect with this piece of content.Make sure you deliver on the expectations, though, or you’ll see a high number of clicks mixed with a high number of visitors bouncing off the page once they see the content. The Page Title Should Also Be Click-Worthy If you’re struggling to come up with a creative page title that reads well, clarifies the objective of the content, isn’t overly stuffed, and is click-worthy, head over to Google and type in the main keyword.See what is currently ranking, the words that are used, in what order, and if any of the page titles have that extra wow factor. Structure Your Headings to Tell a Story How you structure your content and tell the story can be one of the biggest reasons why users are not staying on the page very long.Great web content writing is crafting a great story and properly organizing the information to your visitors’ liking.Just like you wouldn’t skip steps when baking a cake, you don’t want readers feeling you’re missing steps from heading to heading.Take this delicious cheesy potato bake heading example: H1: Cheesy Potato Bake Recipe H2: Best Way to Bake a Cheesy Potato H2: What Do You Serve with a Potato Bake? H2: What Meat Goes Best with Potatoes? H3: Ingredients H3: Instructions H3: Comments Once you understand how […]