A lot of people think they’re good at content writing, but it’s a competitive market out there.
In order to make your work stand out, you’ll need more than just talent and enthusiasm.
You’ll need to learn some tricks that will help you write better content than anyone else in the game.
Here are 9 tips for writing better content than your competition: 1. Understand your audience
The first step in creating great content that stands out is to know who you’re writing for and what they want or need from your business.
Too many people just throw something online because everyone else does it, but the fact is, if you don’t have a clearly defined customer persona (or two, or three) you can’t possibly know what they’re interested in, so you’ll have to write for an imaginary person in your head.
The only way to guarantee that your writing will add value is to start by creating a thorough customer persona and keeping it up to date.
Use this information when planning content, evaluating how well you’re doing, and improving your content writing in general. 2. Offer more value than anyone else
You need to offer a lot of value, but you also need to make it easy for readers to find that value.
There’s only so much time people are willing to spend looking at your content, so you need to get the key points across in as few words as possible and make sure people can find the most important information quickly.
Using bullets, bolding headings, and subheadings is a tried-and-true method of making your content easier to read and understand. 3. Use simple language
People like to hear things they already know or feel familiar with. Even if you’re talking about something they’ve never heard of before, you can help them understand it more easily if you use plain language.
No one likes to feel dumb. If your readers don’t get what you’re saying right away they’ll lose interest and look elsewhere for information – or even worse, leave a bad review on the most popular site where their opinion gets a lot of attention.Using simple language helps you avoid alienating your readers and helps you get more traffic, shares, and sales. 4. Write longer articles than anyone else It can be difficult to maintain reader interest when you’re writing short blog posts or landing page headlines that are just 300 to 400 words long – not to mention the fact that you’re missing out on potential sales, leads, and shares.Also, Google tends to favor longer content in search results, so you’ll likely get more traffic from long-form articles than anything else.Think about it – would you rather read a 300-word article that offers little value or a 2000-word post that gives you everything you need to know (in-depth, step-by-step)?Longer isn’t always better, but your readers will tell you what they want if you give them enough content options. 5. Be consistent with blog posting times People expect certain types of content at specific […]