Content writing can be a dream job for many, as being a content writer comes with some big perks. It depend upon your position; you can have the flexibility of work from home or your favorite coffee shop. You can choose your niche or what topics you want to write about and see your work published and produce real value.
But these content writing jobs are not as simple as they sound, and of course, there are some sections where you need to work to become a prosperous content writer. So here are ten sets of skills that any renowned content writer must have their hands on to overcome some of the biggest difficulties in the industry.
But before we discuss the effective skills of content writing , let’s find out first its types. Types Of Content Writing
Here are the kinds of content writing you might end up doing for a profession. Or, if you are hiring a content writer, you might want to search experts from the different categories — depending on your business requirements. 1. SEO Content Writing
When content writing is done to rank in search engines and drive traffic is known as SEO content writing. Typically it involves blog posts, though it could include other web pages targeting keywords like your services page. The purpose of this sort of writing is to create brand awareness. 2. Long-Form Writing
As the name hints, these are long articles crossing 2000 words, 2500 words, or even more, depending on your industry. Long-form blog posts have become the standard in competitive niches such as SaaS and B2B because they rank in search engines.
Such content can improve your website rank in search engines for many keywords as they naturally include many. Also, long-form projects could include whitepapers and Ebooks — though they are less common than blog posts. 3. B2B Content Writing
It involves writing explicitly done for a business audience and generally for the purpose of SEO. Commonly, it consists of blog posts to teach and inform your readers, though content written for a business audience on social media could also be grouped under B2B content. 4. Landing Page Copywriting
A page with features of software or products where your prospects “land.” Such writing aims to persuade a landing page visitor to become a customer. Joanna Wiebe, a copywriting thought leader, invented the term conversion copywriter to clique all kinds of such writing, leading a visitor to “convert.” Example of How Landing page content writing works. 5. Email Copywriting
It covers writing attention-grabbing subject lines to ensure your recipients open your email and keep them engaged throughout your email — all the way to making them visit your product page. For bloggers, it could also add newsletters and general updates to educate their subscribers. 6. Product Copywriting
This sort requires crafting sales copy and descriptions for a website’s product pages, generally an Ecommerce store. The product copywriter could also craft the words for a product’s promotional material, including social media […]