How to Hone Your Talent for Writing Into a Successful Copywriting Career getty By: Victoria Kennedy and Tom Gil
The information age is not only characterized by the technology that brought it about, but demand from consumers for a constant stream of content.
While being a writer in the new millennium has come with its challenges as the traditional ways of earning an income have evolved, other opportunities have risen. Every platform needs a writer, from businesses needing to reel in customers via social media to websites seeking blog contributors.
Copywriting in particular has evolved into an in-demand career. Why? Copywriting is an essential element of marketing and advertising. Writers create words with the purpose of persuading people to take action after reading or hearing them.
Real estate copywriter Tom Gil recognized the need for businesses to partner with trustworthy and efficient copywriters and climbed the ladder to success by helping companies market their brands. But how do those, like Tom, who has a knack for writing, turn that talent into a successful career? Gil shares his tips with those ready to master their writing talent and launch their copywriting career. Enhance your value.
To become successful, copywriters must work to enhance their value, but this can be more difficult than it sounds. Professional writers must master grammar, English, punctuation, spelling, adjectives, and have a vast vocabulary to pull from when they write. Studying the language helps, but in all honesty, practice makes perfect.
Read aloud your own blog, newsletter, emails, DMs, and WhatsApp messages. See how they flow. Ask for feedback from more experienced writers. If you have nothing to offer for their time, ghostwrite for them for free, and ask for feedback.
Another essential skill critical to copywriting is research . Before a copywriter types a single word, he or she must spend time researching and organizing the information. Many do not take enough time in this step or overlook its value .
Research, outlining, and honing writing skills is just the beginning. A skilled copywriter must know how to influence an audience with a call to action, and this takes knowledge of advertising and marketing. Having the ability to do so can make or break a career for a copywriter.
Increase your actual value and improve your knowledge on influence, behavioral economics, psychology, sales, and negotiations. It is about moving people to take action by agitating problems – moving them away from pain; or exhibiting benefits moving them closer to desire, all while tackling objections. Focus on their needs, not yours.
It is easy for copywriters to get wrapped up in leveling up their own career. However, many will find if they instead focus on the needs of their clients, their own personal career will grow organically.When a writer understands what a client, or editor, is seeking, he or she is in a better position to understand what their audience is all about, speak the language of their client’s brand, and recognize how to get […]