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Small business owners can face many pitfalls when writing content for their marketing campaigns. Search engine algorithms update, audience behaviors change, and it’s critical to be sensitive and responsive to them for the business’s benefit.
Most managers deal with three problems in content writing and promotion. The good news is that proven strategies can help overcome those crises and take your content marketing campaigns to a new level.
The below content marketing tips reveal the nature of each content crisis and provide recovery strategies for dealing with them in small business marketing.
Problem #1: Low Traffic Yet Acceptable Conversion
You get some organic traffic from content, and yet, it’s not enough for business growth. The strategy here will depend on the phase of your marketing campaign.
If this content writing campaign is new, audience attraction tactics can help increase traffic and conversion. But if it has been in a state of stagnation for a long time, thorough revision is a must.
These user engagement tactics can help:
Share buttons and active SMM
The 2021 Social Media Marketing Industry report mentions that increased traffic among the top benefits of social media efforts for 79% of marketers, and 88% admit that social media help them generate exposure and leads.
Given that, social buttons can become your instrument of increasing content reach and shareability. They also help you analyze what content type better works for each social media channel.
The above report also defines the top two platforms for small business content marketing campaigns: Facebook and Instagram. LinkedIn and Twitter lose ground but are worth considering if your target audience communicates there actively.
So, adding Facebook and LinkedIn social buttons to your website’s content and making your visual content Instagram compatible can encourage shares and attract more traffic.The audience analysisUnderstanding how search engines and the target audience see your content, you’ll be able to revise it for better traffic and conversion.Use analytics tools to track visitors and analyze their behavior. You’ll see what to revise to drive more traffic. Google Analytics is the number one instrument here, but KissMetrics, Zapbi, or RankWatch can help too.Consider both quantitative (shares, likes, reposts) and qualitative metrics. Learn what users think of your content: ask questions, reply to comments, and involve influencers in dialogue. Social media listening tools like Klout, Brand24, or Social Mention can help automate the process.Instruments like BuzzSumo or Feedly allow evaluating the competitor blog sites and understanding what content types and topics get the highest level of involvement. Consider them when creating content for your website, and automate content recommendations based on user interests. Problem #2: Good Traffic But No Conversion The second problem of content writing for small business marketing is that assets can get high traffic but no conversions. The audience clicks and reads your content but […]