Content is what reaches your audience much before your product or service does.
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In the seven years that I have been running Write Right , catering to small- and medium-sized enterprises with their everyday needs of creative and technical content, I have realized one thing: Content should never be underestimated.
Content writing is a craft in itself. Providing digital and print content for a target audience in the form of descriptions, blog posts, articles, submissions — a content writer is your go-to buddy at all times. A content writing professional has an ideal mix of research, SEO, communication, time management, observation and adaptability. They also have technical and editing skills and a thorough knowledge of social media platforms.
In addition to digital marketing of products, content writing can be for creating a pitch for jobs or admissions. Either way, content writing helps in achieving your end goal. Why is content writing important for branding?
Content is what reaches your audience before your product or service does. Needless to say, if this first contact is not alluring enough, you’ll surely lose that customer before you even engage with them. Words can make or mar decision-making. So, choosing words wisely while developing content for your brand can make all the difference. This goes beyond taglines and logos too: Content on your online and print media conveys the emotion behind your venture. Brand messaging through content writing can leverage your brand in a much better way. SEO in content writing:
Content writing is majorly based on incorporating keywords and phrases within web content. This increases the site’s visibility and SERP rankings. The use of long-tail words, title tags, backlinks and many other such operations used by seasoned content writers is targeted towards taking that particular page higher on the search engine.
To rank higher in Google, the primary keyword and secondary keywords play a crucial role. The right keyword will make a whole lot of difference to the visits to your web page. For this, content writers use various SEO tools and follow certain off-the-record rules like making the keyword appear in the URL, title tag, first 100 words of your page, in an H1 tag, in an H2 tag and so on.
Because keywords are the basis of the algorithm on which search engines run, incorporating proper keywords into your content will take your marketing strategies to a whole new level. Knowing your audience and competition through content writing
Write for everyone and you end up being read by no one. This is one of the formulas of the content writing world . Content writers know the importance of understanding their audience before they set about writing content. A disconnect between the two is a sure-shot recipe for product or service failure. So, they spend a lot of time researching who they are reaching out to and why. Putting themselves in the reader’s shoes, content writers indirectly understand the customer base and also the competitors. This too becomes market […]