This is what works for me. Don’t undervalue what you already know
Whatever you do know how to do, somewhere online there is someone who doesn’t know that yet. No matter how simple and obvious it seems to you, the internet will find you someone who hasn’t learned that yet.
Any time I give the same advice to three founders, it’s something I should blog about (I blog on Medium behind the paywall because I coach startup founders professionally and this is my best IP). I tick the repeats off as they happen and around 6–9 times later I’ll review the original blog post because my thinking may have evolved and the way I teach the lesson may be more refined.
You don’t mentor startup founders? That’s OK. You could adapt this rule: anytime you repeat a process in your startup three times, and it’s a process you suspect other founders probably don’t use, write a blog post about that.
You will find a lot of founders have never heard of that process and will be grateful to learn from you. Look for the underlying cause of your block
I used to write professionally in print, so the idea of a blog post not being 100% perfect is the primary source of my writers’ block because print can’t be edited once it’s printed.
For years I had several hundred half-written blog posts in draft!
I have beaten this by forcing myself to hit Publish on any draft blog post I start to write, no matter whether I think it’s ready for an audience or not. Usually my bar is much higher than my audience’s.
Most of the the audience for your blog posts is in the ‘long tail’, over a period of months or years.
So when I hit publish on a short, clumsy, semi-complete blog post, it doesn’t matter if a few people read it – the vast majority of readers will see version 2, version 3, or whatever. Polish something you already have
It’s so much easier to read an old blog post and make one small edit to make it even better than it was. So I spend some of my time writing new drafts, but more of my time reading old posts and making them a little better. I’ll also write a blog post about a workshop I just gave (or took) and have written many blog posts after a good conversation with a founder.
I don’t have a publishing schedule but when I know it’s been a while, if I don’t have something to write about, I’ll just throw it open to one of the founder groups on Facebook I’m part of, or ask people on Twitter and LinkedIn to request a blog post on a topic.
I’ll usually only write one post from people’s suggestions, but I’ll usually get another 4–5 great ideas that I would have never thought of myself, and knowing that my audience requested a post on that topic helps me start writing. Draw it, badly if necessary Sometimes […]