What’s that? Neither more nor less than the characteristic pattern with which we all read through different screens.
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own.
If you are one of the people who is developing your Personal Brand , something essential in this era, it is essential that you know the value of Pattern F. Bonnie Kittle vía Unsplash What’s that? Neither more nor less than the characteristic pattern with which we all read through different screens, be it a computer, a cell phone or a tablet.
The name was given by Jakob Nielsen and his team from the Nielsen Norman Group company, who have dedicated themselves to studying what is called “eye tracking” in users who read in digital formats. And they discovered that there is a pattern in common, since it is made in the form of F. They detected what is called a “heat map”, the hottest areas of reading on the web.
As it is increasingly common to communicate through networks, your blog, a digital press release, or in your newsletter with e-mail marketing and other ways of disseminating content.
Why do I explain these techniques in detail, relating them to your Personal Brand? Because, definitely, you must know how to write and capture the attention of your audience, as well as speak in public and present your ideas clearly and forcefully. Read: 10 practical indicators to measure the effectiveness of your personal brand
No matter how much you hire someone to help you with texts, design and with everything you don’t know or don’t want to do, it is essential that they do have your stamp, your style: and that is only generated by you; You can’t delegate it, and what’s more: from experience I tell you that not just any professional (community managers, web and graphic designers, copywriters, for example) grasp it quickly. What Pattern F means and how to master it
What they have studied and discovered is that the gaze draws a certain reading pattern when it is on the Internet; And it just resembles the letter F.
Online, people don’t read word-for-word linearly, instead:
> A horizontal reading is made first at the top of the screen.
Then the gaze makes another horizontal movement, but shorter, in the area immediately below what you have just read.
Lastly, it focuses on the left side of that content (which would be the fine line under the F).
As you may have noticed, in this article I am considering the languages in which the reading direction is from left to right.Let’s see this with an example: if you upload an article to the blog on your website because you are consistently working on your Personal Brand and add value with interesting content, the first thing the public will see is the headline and the top left. If only the first words of each of those lines are not […]