True digital success – for search engine rankings, user experience, and the brand overall, whether personal or business – occurs when the art of SEO and the art of writing are combined.
The best SEO writing comes from the perfect blend of: Topical knowledge/expertise.
Deep knowledge of writing well
SEO best practices.
SEO is a must for any online writing, especially from a keyword perspective, and correctly mapping those keywords to pages/posts.
Readers can recognize an authoritative voice immediately, and a fake voice even quicker.
Whether you want conversions, brand awareness, or something else, your writing needs to have authority (and authenticity).
With that said, here are the top 42 writing tips for any content writer within any type of company, from billion-dollar software designers to local pest control companies.
The focus weighs more towards the art of writing itself, which will naturally lead to the creation of quality content that search engines demand. Writing for SEO: The Essentials
1. Think Keywords First
Your writing must be found before you’ll have any impact on your target audience. This is why keyword research should always come before any research or actual writing.
This keyword research will massively influence your research, also, because you’ll discover other ways your target audience is searching for your topic.
No matter how intelligent they become, search engine algorithms can’t recognize the best voice in a piece of writing. But if keywords are there, you have the opportunity to be heard.New to keywords? Check out this beginner’s guide to keyword research . 2. Approach Keyword Research Like An Art There are thousands of keyword research articles available. Research, discover, and test what works best for you.Such as…Make this process cyclical. I build content calendars out in three-month segments, performing fresh keyword research at the beginning of every cycle.Industries change, and new keywords trend quicker than you’d guess. 3. Study The Competition For Keywords There are many tools available to help you find competitor keywords. Warning: Only take keywords – don’t study the actual writing of your competitors. Once you do that, you sound like them and struggle to create anything original. Create an original voice and you’ll be heard. 4. Target 1 Or 2 Keywords For Each Page Or Blog (Except Homepage) Always focus on broader terms for your main “parent” pages and longer terms for the “child” pages below.Targeting searcher intent first, volume second will help you get into the mindset of what your target customer wants. 5. Use Keywords Where They Matter Most Use your keyword in the following (prioritized of importance) to send search engines strong signals of the content’s intent: Title tag. Internal links within content. Alt attribute of image. Headline tags (always have an H1!). Meta description. 6. Use Bold & Bullet Points Wherever Possible Google pays attention to these, including when awarding featured snippets .Make sure to use target keywords in bold and bullet points when possible. 7. The Title Tag: Still The Most Powerful Element Make sure your target keyword is part of the title tag, […]