When it comes to content marketing, tiny elements can mean the difference between success and failure. Learning to recognize small and nearly imperceptible mistakes is important for every writer or content creator.
Let’s look at minor content writing mistakes you should avoid making in your blog posts, social media content, and more. You’ll see a vast improvement with what may seem like small changes.
MISTAKE NO. 1: TRYING TO BE CLEVER
There’s a widespread misconception that good content has to sound sophisticated and complex to be of any value. While such an approach is great for some writing styles, it doesn’t work so well in content writing. Writing to market your business or product is different from writing for academic purposes or for literature.
When it comes to content writing, you need to keep it simple. Remember that when people are browsing websites, they’re dealing with an overload of information. Your readers have to make multiple snap decisions and browse through a number of websites before they find what they need.
They don’t have time for ‘clever’ writing, long pages of text, or jargon.
Your best work involves simple sentences, with just three lines to a paragraph. Write as if you’re speaking directly with a friend. Such writing is easier to read and helps people connect with your brand. MISTAKE NO. 2: PUSHING CONTENT LIVE TOO QUICKLY
As good as your post looks when you’ve written it out, there’s always room for improvement. Before you hit the publish button or send your copy to a guest posting site, always wait a day or longer if you can.
When you take a long break from what you’ve written, you’re able to see your work more clearly. You’ll find small ways to improve your writing and fix errors you might have missed otherwise.
So, always make sure there’s a day between writing something and publishing it. READING YOUR WORK IN YOUR MIND
In my business, I constantly remind myself and others to write in a friendly and casual manner.
But that can be difficult to do since the way we speak and write is different.
To test your work, try reading your blog post loudly. As you listen to yourself, you’ll find phrases that sound stilted and unnatural. Or you’ve created long sentences that are too complex.Reading your work out loud will help you catch awkward phrasing and make your content flow more smoothly. NOT KEEPING YOUR AUDIENCE’S JOURNEY IN MIND In sales and marketing, a customer’s journey from awareness that they have a problem to buying a solution is represented by the ‘buyer’s journey’ framework.It has four parts, and in some cases, a fifth is included. When building content, you need to cover all the stages with the right topics. Let’s take a quick look at the buyer’s journey framework and how you’d angle posts at each step. 1. Awareness: A potential buyer knows they have a problem. For example, a business owner is concerned about employee productivity. They might use keywords like ‘low employee productivity’ […]