8 Free Courses For Writers & Content Marketers
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Increasing online competition and advancements in search technologies mean that writing content is about more than just having a solid grasp of the English language.
Great content that performs well takes into account a variety of marketing factors that not even the most seasoned writers are necessarily familiar with.
Before beginning to write content, you’ll want to consider: How you’re going to optimize the piece with keywords, topical relevance, internal linking, and more.
How you’ll write for a diverse audience .
How you’ll ensure all of the writing has a consistent tone and style.
Whether you should hire writers who are experts in the subject matter, or writers who are experts at writing online content. In certain industries, it can be tough to find both.
How many articles you are able to write and publish per week.
Who is going to manage the content when it comes to responding to comments, making sure links are not broken, etc.
In terms of marketing, which analytics reports you are going to use to make conclusions about the success or failure of each piece.
How you will incorporate different content types – video, infographics, ebooks, polls, reviews, interviews, etc. It’s safe to say that if you want to write successful content that gets a lot of attention, it’s probably a good idea to get some training on both writing and marketing.Fortunately, getting the training you need doesn’t have to mean shelling out a lot of money from your budget.There are tons of free online courses that can help you learn everything you need to know to get the links and shares your business needs.Read on for some favorites from myself and friends! Top 8 Free Online Courses On Content Marketing & Writing Disclaimer: I have not taken all of the courses listed below, but I have taken a few, and I know at least one person who has recommended the others. They’ve also received numerous positive reviews from the hundreds of others who have taken the courses. Without further ado, below are some of the best out there. Skillshare Courses Skillshare allows you to start free for 14 days, and then after that, it is a yearly fee of $96.00.Once you pay for the membership, all of the classes are free within Skillshare.If you don’t want to purchase a membership, the courses below can be purchased separately for anywhere from $10-20.Still, I’ve added them to the list because you can get quite a few courses done for free during your 14-day trial.This course is taught by Eric Siu , CEO of Single Grain and Founder at Growth Everywhere.This 80-minute class will teach you various blog-writing styles, how to brainstorm a topic, and then develop your notes from a brainstorming session to a full-on blog post. He even goes into detail […]
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