Writing product descriptions is a routine part of online selling. A savvy store owner, however, knows that a carefully crafted description can be the difference between disinterest and a successful sale.
Well-written product descriptions can drastically increase storefront traffic and sales. Moreover, when these are combined with smart search engine optimization (SEO) strategies, they can provide a powerful boost that will grow your online business.
Writing product pages that convert sales starts with understanding the essential tools and methods for success. This guide equips you with everything you need to know about writing SEO product descriptions, as well as highlighting the common mistakes to avoid.
Table of Contents Why is a well-crafted product description important?
What is a product description?
A product description is a form of sales copy that is typically used to describe the features of a store item. As an e-commerce store owner, you’ve likely written tens or hundreds of product pages to give buyers information about the goods you offer.
However, product pages are more versatile than sellers often know. For instance, they have a much wider purpose than just boosting sales. They could also help market your catalog, generate interest in the product, or attract buyers to your company.
Product descriptions also achieve critical search engine objectives when written with SEO principles. They enable your online store to rank higher in search results pages (SERPs) like Google and Bing.
Likewise, product descriptions can be used to achieve other purposes, such as: Communicate your brand ideology and values
Refine your brand voice
Execute your promises to your fans
Simplify the sales process
In short, item descriptions can be used in a great many ways — all of them to improve your brand and increase sales for your business. The secret to professionally utilizing these item descriptions lies in adopting a creative and data-led approach, and that starts with good SEO practices.Sellers on Alibaba.com benefit from tools and services that help them create SEO-led, buyer-centric product pages. Why is a well-crafted product description important? Product descriptions could be the most vital factor for the success of your e-commerce store. Online stores do not generally contain tons of content, and thus the product pages are the main opportunity to influence potential buyers with persuasive copy.Additionally, product descriptions are the first thing buyers look for when shopping online. Research indicates that product descriptions are seen as the part containing the most important information for 76% of online shoppers. 1 Only after finding information that clearly and engagingly describes the product will a customer turn to the product reviews (71%) and images (66%). 1 Therefore, since your buyers want to read the product info on your e-commerce store, investing the effort to create eye-catching content is a no-brainer. Why using SEO in product descriptions is critical Crafting product descriptions with SEO best practices can create several other benefits for your business. Doing this could help you: Rank higher in SERPs : Product descriptions can boost your search engine rankings when written with well-researched […]