Tips For Writing Unique Meta Titles At Enterprise Scale

See which organic keywords actually drive conversions

Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.

Try For Free→

Meta titles are nothing new to the world of SEO.

We need them because crafting interesting titles can improve clicks and sales. They help readers and search engines alike understand what the page is about , and are factored into Google’s ranking algorithms.

Even new website owners are working on their titles for these reasons.

However, when you’re working on an enterprise site and publishing massive amounts of content, meta titles become increasingly complex. Meta Title Challenges That Enterprises Face

Enterprises combat two main issues when writing meta titles: Cannibalization.

Uniqueness.

Your titles should revolve around keywords that don’t compete with one another on different pages of your site.

Amazon is an excellent example of a site where cannibalization is easy because many sellers sell the same thing.

Search for “dove deodorant men” on the site, and you’ll find dozens and dozens of products – and many are the same.

Automation or advanced algorithms can help, to some extent, to make titles unique, verify that the same title exists, and make subtle changes to make titles unique.However, it’s often best to use human input and tools (such as backend scripts that check for the same or similar titles) to ensure that titles are unique and cannibalization doesn’t exist.Meta titles may be different based on: Content intent. Sales content. Information content. Product pages. But other than that, general meta title guidelines still apply.You can still use meta title best practices on enterprise sites.However, also consider the type of enterprise sites you’re dealing with. Types Of Enterprises And The Vast Content They Create Enterprise sites come in many forms. Large, global companies love to post news content. Some companies focus on blogs. Ecommerce stores focus on products. Microsoft is a good example of an enterprise site with a wealth of content.The site utilizes many subdomains to help manage its content, such as developer.microsoft.com, to keep content separate and help with meta title issues.They also have their own “blogs” subdomain.It may be beneficial to have subdomains from a site structure standpoint, yet many enterprises do not.eBay is another enterprise example that operates primarily as an ecommerce store, although everything is sold through auctions.Again, the enterprise has a wealth of information and content: Primarily auctions. Community section. Multiple subdomains. However, when you search for certain product names, thousands of pages are indexed in Google for eBay for the same item.Often, subtle differences exist between these titles.For example, looking up “Makita LXT 18V Li-Ion 1/2 in. Impact Wrench (BT) XWT08Z-R Certified,” there are 32,000 results from eBay.Meta title differences on the first page include: Changing Li-Ion to Lithium-Ion. Adding “Brushless” or other descriptors. Adding quotes. Changing positions of certain words. But if you’re the one writing 32,000 meta titles for the same product, you’re undertaking a monumental task.There’s no easy way manually, but with the right approach, it’s certainly possible.First, you need to make sure […]

Full article on original website: www.searchenginejournal.com