I like to say that content is the food that Google eats. Usually that takes the form of articles you publish on your website. Without content to read, Google’s algorithm can’t understand what your website is about, and there’s nothing for it to index and display on search results pages.
Furthermore, the quality of your content plays a major role in the success of your search engine optimization strategy. Creating content can present a major challenge when you’re getting started in building your website: How do you quickly create content, especially if you don’t have the time or skill to write it yourself?
DON’T HAVE TIME TO WRITE?
While many businesses will contract freelance writers to create blog articles, there are a number of reasons you might not want to do so. It can be expensive to hire an experienced writer who writes high-quality, original content. And hiring a less experienced writer—or even choosing someone who charges cheap rates or hiring through a content mill—can come back to bite you. For example, you might encounter people who repurpose content, which can cause your website to be penalized if you publish it. Or the content may be low-quality and won’t help your pages rank well in search results.
The reality is that as the subject matter expert in your field, you’re the one who is best qualified to write the content for your website. You have plenty of knowledge to share, but you may not have the time, skill, or desire to write your own articles. And I don’t blame you—it can be a major time investment, and writing doesn’t come easily to everyone. You likely have better ways to leverage your time.
SO HOW DO I GET QUALITY CONTENT WITHOUT WRITING IT MYSELF?
I have a simple method for creating high-quality content using your knowledge and expertise that doesn’t require a great deal of time or writing ability. Even if you’re not much of a writer, chances are you have some experience in creating content, such as speeches or website pages. Here are the five steps to painlessly create quality content:
1. Determine why it matters.
Identify your topic by focusing on your subject matter expertise. It’s important to understand your audience and the way your content will benefit them.
The best content is useless if no one is interested enough to continue reading beyond the first line. Enter: the hook. Write an intriguing, compelling sentence or question for the beginning of your article or blog post to capture your readers’ attention.
Next, ask yourself what you want to inspire in your readers. Identify your call to action, which will be the final sentence of your article.
2. Remember that quality outweighs quantity.
Create a simple outline to organize your thoughts. Start with your hook, then add three points you want to make in the article. Finally, add your call to action at the end of the outline. Voila! As you’re creating your three points, feel free to make notes to add descriptive […]