Photo by Ilya Pavlov on Unsplash In today’s digital era, target audiences use or consume different types of content for different purposes. Some people, let’s say students, read web blogs or articles to get information related to whatever they’re studying. On the other hand, digital marketers may consume information to learn about the changing market trends.
But, did you know that almost 98% of the marketing teams state that most consumed content by their target audience is “written”? To thrive in this evolving online community, it is crucial to provide new and engaging written content to readers.
So, if you are considering becoming a writer or are already practicing writing, read this guide to get valuable tips on “good” and “effective” content writing. Why Is Content Writing Crucial?
Before you begin to write, you need to understand its purpose and importance. There could be many reasons for students to pursue content writing as a career. For instance, they might wish to write and publish their own book, or they may be interested in digital marketing. Whatever the purpose of writing may be, it is crucial that the information provided contains the following qualities: Right keywords according to the subject matter.
Ability to generate leads and provide high ROI.
Boost click-through rate (CTR) and drive website traffic.
Get quality backlinks, especially if the blog is written for SEO.
How To Write Well?
Once you have figured out the purpose of your content, consider the following tips for providing impressive write-ups or blogs. Attention-Grabbing Titles
The title of your work is the first thing that every reader notices. If the title is short, clear and crisp, the chances of readers opening or clicking on the blog post increases. Studies have shown that nearly 80% of readers read just the headline of blogs, while the rest read the entire article. What type of title you have selected will further impact the shareability of the information. Let’s look at an example for a better understanding.
Suppose you are working for an SEO company and want to provide information on link building services and packages. According to the experts at Outreach Monks, in that case, you need to write an impressive yet informative title that is relevant to the niche. To help your company attract the target audience, you can use titles such as “Common link-building mistakes SEO practitioners should avoid,” “Ultimate guide to link building pricing,” and “Top 5 effective SEO strategies to try.”
It will help readers understand the information you are providing in the body of the blog post and how it will benefit them. Eventually, a good title will compel the reader to click on the content. Interesting Introduction
After the title, you need to pay attention to the introduction of the blog post. An interesting or engaging introduction persuades the readers to stick around until the end of the article. However, it is easier said than done.Thankfully, there are a few ways in which you can grab the attention […]