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Hate it or love it, social media is an unavoidable part of online marketing.
With an effective social media strategy, brands can bring in new customers, nurture trust with their audience, and maintain and grow the following they’ve spent time building.
But how many followers are actually active on social media?
Facebook alone has 2.93 billion monthly active users, making it the most popular social media platform.
Instagram is next with 1 billion monthly users, Pinterest has 433 million monthly users, and Twitter has 229 million daily active users.
Now, let’s break social media down to daily use.
How long does someone spend on social media each day?
People around the world spend about two and a half hours on social media platforms every day.
And remember: that’s just the average.
Some will spend far more time.That means there’s ample opportunity to catch someone’s eye with a multiplatform social media strategy.But, with everchanging algorithms across social media platforms, creating a content plan can be a challenging task to get right.And whether you’re a local or international brand, you can benefit from learning how to better reach your audience on social media.Here, you’ll learn the best tips to create effective post strategies across social media to reach your followers and cultivate new ones. 10 Tips To Create Engaging Social Media Posts 1. Do Your Research Figure out the different types of content that will resonate best with your target audience.Then, try posting questions to get your audience talking.This can help increase engagement while enabling you to gather essential information about what kind of products your audience likes best, questions they may have about your brand, and insight into what they would like to learn about when it comes to your brand.You can also try expanding on some trending topics by creating quotes or lifestyle posts that best connect with your target market.If your brand has a consistent blog on the website, you can utilize the topics you’ve discussed in the blog and share that across social media.This will help you build authority on the topics you discuss, educate your followers, and bring more people back to your website.Another thing to consider is that people like getting free stuff.So, try creating different contests or giveaways that require your followers to like and share the post and have them tag a couple of friends.Brands should also think about giving their followers a behind-the-scenes look at what goes on with the brand, whether it’s sharing what your brand is most passionate about or product development.Once you begin researching and exploring what your target market likes to see on social media, you’ll surely increase your engagement and be able to create more compelling content. 2. Look At Your Competition Another simple yet effective strategy is to see what your competitors are doing .What are they posting about? What topics are they talking about? Which hashtags are they using?What […]