5 important questions to ask when choosing a digital marketing agency

This article is brought to you by Studios , Tech in Asia’s new advertising arm which provides integrated media, marketing, events, and design solutions to help brands expand their reach in the tech ecosystem. Get in touch with us at studios[at]techinasia[dot]com for your tailored business solutions. You can also sign up for our Studios bi-weekly newsletter to get the scoop on the latest trends in marketing, sales, tech and more. For Southeast Asian entrepreneurs with no expertise or experience in digital marketing, navigating the world of SEO , social media, pay-per-click ads, and content marketing can be a daunting process. This is especially so when their time and attention are already spread thin by running the business. A survey of company executives by ecommercIQ, for example, shows that digital marketing departments struggled the most to find quality talent. Source: ecommerceIQ But ignoring or not taking full advantage of what the digital landscape has to offer could come at a heavy cost. According to the e-Conomy SEA 2018 report by Google and Temasek, Southeast Asia’s internet economy is on track to surpass US$240 billion by 2025 , exceeding previous estimates by US$40 billion. Much of this growth was driven by online media (e.g. online advertising, gaming, and music and video on demand) and ecommerce, accounting for US$11 billion and US$23 billion by the end of 2018, respectively. Source: Google and Temasek All that money being made on the internet represents an opportunity for businesses in the region to put their brand in front of online consumers. But the question is: How can you do that if you don’t know the first thing about online marketing, or simply don’t have the time or manpower for it? Enter the digital marketing agency As the name suggests, digital marketing agencies provide services designed to promote your business online. And with internet penetration in Southeast Asia now at 64 percent , up by five percent from last year, it makes perfect business sense to improve your online presence. Source: Hootsuite and We Are Social Services offered by digital marketing agencies range from content marketing and SEO, digital advertising, social media marketing, to influencer marketing, email marketing, and website development. Given the expertise and insights these agencies bring to the table, it’s no surprise why many organizations consider them as the most viable approach to launching marketing campaigns. If you’re considering this option now, you’re not alone. According to Deloitte’s The CMO Survey for August 2018, planned outsourcing of marketing activities was at its highest level that month in five years. With that being said, below are five questions you should ask when choosing a digital marketing agency for your business. 1. What are your goals and budget? The first step in the process of choosing any type of digital agency, whether it’s a full-service, SEO, or content marketing agency, is to know what your goals are. If your top goal is sales, then count yourself among the 64 percent of businesses prioritizing revenue and […]

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