5 On-Site SEO Factors That Matter Most

Learn How to Get Ahead with Voice Search Optimization

“Hey Google, How many voice search results come from Featured Snippets?” The answer: About 80%. If it’s not your site, it’s your competitors. Learn more about voice search optimization and how to gain this visibility now at FeaturedSnippetTool.com.

Learn More→ Let’s escape the narrow mindset that Google and search engines only prize three primary ranking factors .

As important as links and publishing content remain, search engines are growing far more complex than relying on traditional text and document analysis to rank its index.

Instead, we should view SEO as an organic ecosystem, where each small snippet of code directly or indirectly ties into the performance of your website.

Link building to a slow site becomes useless, as is publishing content that gets interrupted by obtrusive interstitials on a mobile device.

Following the best practices is pointless, unless you’re following all of them.

While not everyone will entirely agree on the best practices of SEO, we can at least agree on some.

Here are five on-site SEO factors that you should always keep in mind when designing and auditing your website. 1. Content

Certainly content is king. But simply having content is not enough to help your site rank for the keyword terms it’s targeting.

According to an Ahrefs study, 91 percent of online content generates no traffic from Google. So what do we know that search engines prize in content creation? Content Relevance to User Intent

Understanding user intent is the future of search engine development.

In fact, a large proportion of Google ranking shifts in the past year were attributed to experimental algorithm changes, including new neural matching capabilities and the dawn of neural embeddings.Without getting too much into the details, Google’s algorithms are working tirelessly to better understand the syntax and semantics of user searches.We’ve already seen some of the benefits this can offer in the form of answer boxes, knowledge panels, and more diverse search results for broad tail queries.In fact, content relevance to user intent can be argued to be its most important ranking factor because if your content is not relevant to a search then it will be devalued. How to Optimize Understand the intent of your keywords (informational, shopping, navigational). Analyze the SERP of these keywords and see what type of content is ranking. Research semantic similarities to that keyword and optimize content around those terms. Deep Content Deep or long-form content addresses as many user concerns as possible, while providing fresh perspectives over a topic. Even search engines seem to prefer long-form content for many informational user searches.A HubSpot study found that content between 2,250 and 2,500 words tended to receive the most organic traffic. This seems to be the sweet spot for SEO, although creating pages much longer than 2,500 words, when necessary, can also be beneficial.Becoming a master over your subject matter isn’t just beneficial for SEO, it can also help you become a thought leader in your industry and create additional business opportunity. How to Optimize Research […]

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