According to Forbes, SEO is ever-changing . Yet despite this, many businesses would dry up without it, and fail as their customer base slowly shrinks away to nothing. Being able to target buyer-ready search traffic, and convert that into capital is one of the biggest benefits of using up-to-date SEO techniques, and why it’s so vital to online business.
That being said, being able to use SEO correctly is more than just throwing a few keywords into an article, blog post, or onto a web page. That may have worked 20 years ago, but these days’ search engines are much more sophisticated in how they rank content. Let’s take a look at how you can use SEO to boost search traffic. 1. Make Your Site Mobile Friendly
It’s no secret that smartphones and other mobile devices have been huge in the last decade, and this means that more potential customers are searching online using these devices. That being the case, search engines like Google have now started to rank sites higher in the results if they are mobile friendly.
This is of course so that they can give people the best experience possible. If your site isn’t mobile friendly, you’re shooting yourself in the foot, and need to get it taken care of as soon as possible The sooner you do, the sooner you can get ranked higher, and get more search traffic to your website. 2. Use SEO Tools
Website builder services such as WordPress allow you to install a variety of different plugins and modules that can help you make your site better. Of course there are SEO tools that you can use as well, to help give your site the boost it needs in the search rankings. Some tools focus on using on-page SEO techniques , making sure that you have specific keywords where they need to be, while others focus on the meta data for your site. One of the best things about these tools is that they make SEO easy, showing you exactly what to do, and where to do it. 3. SEO Audits
Even with all the latest tools and fancy SEO software for your website, you’ll likely want to have your site audited to make sure that everything is in order. An SEO audit is when someone, usually a third party, looks over your site, and sees just how it measures up. You’ll then be given an SEO score to show how you’re doing. SEO auditing services generally give suggestions on how to make improvements as well. They aren’t going to just leave you hanging. This can be in the form of them offering to fix the problems themselves, or by referring you to an SEO firm that can do it for you. Either way, they’ll make sure you’re taken care of. 4. Using a Structured Datamap
A datamap is like navigation for your website, but for search engine “crawlers” instead of human readers. And just like how a confusing […]