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Learn More→ You’re a small business owner.
You started a company to do what you love and now you find yourself wading through tasks that have nothing to do with it.
You’re keeping track of receipts, paying bills, you’re the lead customer service rep, and you’re the janitor.
Oh, and somewhere in there you’ve got to find time to be the chief marketing officer and hope you have time left to do what you started a company to do.
I speak from experience on all these fronts and, as a veteran SEO of some 17 or 18 years, I can say that keeping up with search is its own job.
But you know you need to understand how to either do it at a basic level or at least know what the heck your SEO is talking about or perhaps even, what they should be talking about.
And that is the purpose of this article.
We’ll be looking at some of the top principles of SEO that every small business owner should be aware of.
You don’t need to master them, just understand: What they are.
How they impact search.
What you should be thinking about as you either attempt to learn the strategies around them or hire someone who hopefully already does. Following that we’re going to include a brief glossary of the more common terms I find myself accidentally using that causes my clients’ eyes to gloss over or the phone to go silent.It isn’t your fault you don’t know the terms. But they’re handy to know as I accidentally use many of them out of habit and I’m sure you’ll come across them, too.But we’ll start with the principles… SEO Principle 1: Content User Intent You’ve heard it a thousand times I’m sure. Content is king. No… it isn’t .Content is what the search engines use to fulfill user intent. User intent is king, and content is the means to that end.I am not suggesting that you don’t need to produce content, quite the contrary, but as you ponder the type of content you’ll be producing what you really need to be asking yourself is: “What content will increase the odds that you will fulfill the search engine users’ intent s ?” Now, that might sound simple enough, they just searched for ‘nike shoes’ so clearly they want to buy them, right?Perhaps and some might argue … probably.Now ask yourself, on how many sites can folks buy Nike shoes?Thousands. And every one of them meets this single intent in varying degrees.You can increase your odds on meeting this single intent better than others by having a larger variety of shoes and including more information on each pair.And now you’re only up against hundreds of sites that have done that. Hundreds that meet this same […]