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Learn More→ Web design and development may be the most in-demand, but under-serviced SEO product on the market.
It seems as though most businesses follow this formula: build a website first, worry about the SEO later.
But as I’m sure most of us have seen, it’s difficult to give our clients the results they desire when they operate a five-page site using Wix or Weebly.
Of course, it can be just as difficult working with a client using a WordPress site that is littered with errors that can take hours upon hours of consulting to uncover.
Web design and development should be developed with SEO in mind.
While I confess that my knowledge of web design and development is cursory at best, my experience and knowledge of the industry have shown me that certain platforms are better for SEO than any others.
Let’s explore! Website Builder vs. CMS: What’s the Difference?
Unless you are a coding genius, most website development projects will be built either using a pretty basic website builder or a more sophisticated content management system.
A website builder should be pretty familiar to anyone in SEO. The most common examples, include Wix, Weebly, and GoDaddy Website Builder.
Website builders incorporate drag and drop UX and UI that makes it easy for anyone to build a site without hiring a developer.For this reason, website builders are often a great choice for cash-strapped small businesses, although this does come at the cost of scale and sophistication.While a website builder offers intuitive styling features, developers will be hard-pressed to make any changes to the backend or files that are hosted by the builder.For this reason, developers often prefer the flexibility and blank slate that a CMS like WordPress provides.Content management systems are software programs that enable developers to store and structure content on their site.It’s often a misconception that WordPress is a website developer, when it’s really a CMS that can incorporate website builders and other plugins into its API.Using a CMS, developers are free to: Add their own HTML. Manipulate .htaccess files. Organize content on their website however they choose. Furthermore, CMS platforms offer themes and templates that can make building pages a lot easier. Website Builder Pros Easy learning curve. Cost effective. Drag and drop features. Website Builder Cons Limited development options. Often poor URL structures. Some plans may be limited in page size. CMS Pros Flexibility/sophistication. Data management. .htaccess file management. SEO plugins and tools. Simple and intuitive interface. CMS Cons Steep learning curve. Easy to break. With this in mind, you may be more likely to turn to a CMS for the added SEO value. But different businesses should look at different options.The following factors should determine which platform you use to build a new website: Your budget Your level of expertise […]