How To Boost the SEO of Your Company’s LinkedIn Page

You already know the importance of optimizing your website so that it shows up near the top of relevant search engine results. But, did you know you can also consider SEO for your company’s LinkedIn Page? If you put in the effort to complete and optimize your LinkedIn Page , you’ll want it to be found. These brand hubs on LinkedIn provide an excellent opportunity to tell your story, highlight your employees, and share useful content. You can increase your odds of showing up in the right web searches by following a few simple practices. Read on to uncover the best ways to improve the SEO of your LinkedIn Page. How To Boost the SEO of Your Company’s LinkedIn Page When you want to learn about something online, what’s the first thing you do? Probably run a quick search. You’re not alone; Google processes an estimated 3.5 billion searches each day . Needless to say, this is a key source of inbound traffic. And you can expand your brand’s search footprint by enhancing the SEO impact of your LinkedIn Page. Why Your Company Needs a LinkedIn Page Not only does it serve as a second company website of sorts, offering up information about what you do and why, but the LinkedIn Page is also a very functional and flexible marketing tool. Through consistent posting and audience engagement, you can build a centralized community on the world’s largest professional network and encourage employees to participate in spreading the word. LinkedIn is distinct from other social platforms on the web due to its professional nature, which creates a sense of trust and credibility for your Page. As such, it’s no surprise that 80% of B2B social media leads come from LinkedIn . Benefits of Making Your Company’s LinkedIn Page SEO-friendly Here are a couple reasons why it’s worth investing the effort to continually optimize your LinkedIn Page for SEO: More Traffic to Your LinkedIn Page This is fairly self-explanatory but worth mentioning. When you power up your Page’s SEO, you increase your odds of being discovered not just by members using LinkedIn, but also by relevant web searchers you might’ve missed otherwise. Focused User Experience The natural result of crafting LinkedIn Page content around keywords and terms that are important to your business is that these themes will become all the more clear to readers. And the themes will be expressed in a language that your visitors are already using, meaning it will make more sense to them. Now that we’ve established the why, let’s dive into the “how” when it comes to improving your LinkedIn Page’s SEO visibility. How To Use Keywords to Optimize Your Company’s LinkedIn Page First things first: Identify and use keywords. You’re probably familiar with keyword optimization as it pertains to website development or content creation, but how can keywords make your LinkedIn Page more discoverable? What Are Keywords? Keywords are the words and phrases users are searching for online. They’re what your audience members type […]

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