With the time spent by people watching YouTube on their TV having doubled year over year the importance of being discovered by an audience has never been higher which is why optimizing videos should be a priority for anyone posting on the platform.
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YouTube is an extremely popular platform with over 1.9 billion logged in monthly users and as such has become a major focus for marketing. In 2018, 45% of all marketers are investing more time and money on this platform compared to any other marketing channel. The primary reason for this shift is that video has become a preferred source of content for consumption over the past few years, especially among the millennial generation.
On mobile devices alone, more 18-49-year-olds watch YouTube compared to any broadcast or Cable TV network. With the time spent by people watching YouTube on their TV having doubled year over year as well, the importance of being discovered by an audience has never been higher which is why optimizing videos should be a priority for anyone posting on the platform. Today the Internet Marketing Company , Lounge Lizard, shares Top Tips for Optimizing Videos for YouTube SEO. Use a natural video title – The title is often the first place a viewer looks for relevant information about a video and as such, the title should include the primary keyword for the video, however this needs to be done in a natural, compelling manner. A video should have a keyword that is close to the searcher’s intent. Matching exactly does not provide much of an advantage and it is a better practice to focus on writing a concise title that uses a relevant keyword rather than using a keyword or keywords without a strong descriptive title. Titles should be kept at a 60-character maximum to prevent them from being cut off in results pages.
Optimize the video description – The character limit for video descriptions on YouTube is 1,000 characters, which is quite a bit of space to write. That amount of space is about 5-times the amount which should ever be used. After about two or three lines of text, which is approximately 100 characters, YouTube limits the display and requires users to click on a “show more” link therefore those first 100 characters are the true meat of the matter with any other part of the description being secondary in importance. The most essential information, including links and CTAs should be included in the first portion. While adding a keyword or two in the description can be helpful for the user to see, it won’t have an affect on how the video is ranked.
Categorize each video – After […]