Thursday, 17 August 2017 10:30

Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence

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The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]
A new infographic reveals that quality is the biggest issue in programmatic advertising. This includes brand safety, ad fraud and viewability. The good news? There’s a way to overcome those challenges using a multi-layered human and technical approach.

The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]
A new infographic reveals that quality is the biggest issue in programmatic advertising. This includes brand safety, ad fraud and viewability. The good news? There's a way to overcome those challenges exploitation a multi-layered human and technical approach. MarketingProfs

Industry Vets Build A Search Engine On Blockchain To Displace Google
MediaPost reports: "Colin Pape, project lead at Presearch.org, plans to release what he calls a decentralised search engine where no one company controls the content and the information and community members contribute to building the tool." Read on to learn how it will work. MediaPost

Building Lasting user Relationships in Retail [Report]
A new report from Worldwide Business Research (WBR) and Persado shows that 86% of top retail marketers are investment up to multi-millions in AI this year. 69% are not yet exploitation AI or machine learning inside their organization. These marketers expect AI to make them more effective in terms of engagement, manage risk and stay ahead of the competition. Persado

Digital transformation in B2B marketing is slowed by the lack of an adoption strategy
A recent report shows that 21% of marketers surveyed have adopted digital transformation programs -- with 9% of marketers expression they've had a strategy in place for two years and 6% expression they're convinced that their company's digital marketing integration is wholly optimized. The Drum

Introducing Watch, a New Platform For Shows On Facebook
Facebook has discharged a new show-based video platform called 'Watch'. This new platform is similar in practicality to YouTube, but emphasizes serial or episodic content. Watch will besides allow video producers to monetise their content, nevertheless those inside information are presently unclear. Facebook Newsroom

Lead Generation to Increase Conversions [Report]
According to Ascend2: "A most important objective for 71% of marketing influencers to accomplish with their lead generation strategy is to increase lead-to-customer conversions. This requires up the quality of lead information – an important objective for half (50%) of marketing influencers." The study besides notes that 50% of marketers surveyed besides listed lead quality as a top challenge. Ascend2

AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content
Google has proclaimed that AdWords mobile sitelinks are becoming interactive, and they'll begin to emphasize callouts and structured snippets on mobile. These extensions are going to fall in-line with ad copy. Search Engine Land

Snapchat noninheritable Location measuring Company Placed for $135 Million
Snapchat recently discharged how much they paid to acquire Placed in an effort to increase advertising effectiveness -- a cool $135.2 million. Coupled with their recent acquisition of Zenly, it appears that Snapchat is gear up for more information and location driven features and advertising features. AdWeek

What were your top digital marketing news stories this week?

We'll be back next week with more news and insights from the wild world of digital marketing - stay tuned or follow us on Twitter @toprank for daily updates.

The post Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence appeared first on Online Marketing Blog - TopRank®.

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