Tracking client event information, so much as for Kissmetrics’ behavioural analytics solution, is an integral part to any boffo online business–but I bet you not yet knew that. You mightiness besides know that installation Kissmetrics trailing code crosswise your platform is comparatively straight forward, though it can get complex depending on your specific requirements.
The complexness and management overhead of event trailing can rise quickly when every information-capturing tool your team adds requires developers to implement trailing code for every product. It is time overwhelming and can take up resources. And no big surprise, this can create friction between marketing and engineering. You decidedly knew that… cue engineers and marketers cernuous their head slowly…
client information Management with Segment
client information management platforms are the right way to go for leverage client event information crosswise your company. We’re going to focus on one we work with quite often, Segment.
Segment, which recently raised a $64m series C, solves the client information management problem and then some.
Here’s how it works:
You install Segment trailing code once and they’ll collect all client event information and integrate it with all the top applications and send the information to them consequently . Segment captures information from every client touch point and then sends your client information to the tools where it can be used most effectively. Their goal is to take the step of adding and managing unique snippets with each new tool off the table.
on the far side the ease of adding new tools to your automation stack, all the bugs that can occur by perpetually adding snippets and the contradictory information crosswise tools is eliminated because everything flows through Segment.
This is a immense win for engineering and marketing teams. Engineering can focus on creating new products and experiences and marketing is free to work with all the different tools they need without bogging down engineering. on the far side that, experimenting with new tools is easier and more executable. Cue engineering and marketing cernuous happily…
Get the information and Use It
Understanding client behavior and triggering actions based on that behavior is the lifeblood of any boffo business. collection event information from every source possible and sharing that information crosswise applications and organizations is necessary to accomplish that. Segment will collect information from every one of your platforms–mobile, web, server and cloud. From there, it can disperse the information nevertheless needful.
First, Understand Behavior
Kissmetrics is a client Engagement Automation platform. That’s behavioural analytics plus email campaign automation. Understand who your best clients are, and how to get more of them.
Kissmetrics processes all the client information and delivers reports so you can understand what’s going on, what’s working and what’s not. It helps you determine how to act with your clients to keep them on track. You’ll find where prospects fall out of the funnel, where they get stuck and how paying clients use your product.
Get started fast with Segment + Kissmetrics
Because of Segment’s straightforward integration, it’s easy to get started exploitation Kissmetrics’ behavioural analytics. In no time, you’ll see the information you’re capturing via Segment show up in Kissmetrics to learn exactly how your prospects and clients are behaving crosswise your web site and products.
Kissmetrics clients with Segment have raved about the integration. It’s simple: your developers only need know Segment’s API and two methods: identify and track. Then you’re off to the races.
If you’re implementing Kissmetrics and don’t plan on implementing any other tool that requires client information trailing, you can just use Kissmetrics native integration. But if you’re going to be implementing more tools, we strongly recommend exploitation Segment.
Special offer to get started with Segment and Kissmetrics
If want to try Kissmetrics, we’re offering a promotion for Segment clients. Sign up with Kissmetrics and get two months free. You’ll receive full onboarding support from Kissmetrics and be able to start quickly with Segment’s integration.
It’s easy to get started Segment clients! Contact Kissmetrics to take advantage of this offer.
About the Author: Jonathan Cabin is a Growth Analyst at Kissmetrics focused on initiatives that create property growth. His background covers gross sales, project management and marketing. In his free time you can find him surfboarding, playing and asking his boss for time off to travel.