Meet The 2020 Sales & Marketers of The Year

Without our sales and marketing teams, our businesses wouldn’t even get off the ground. This is why we take the time each year to celebrate those individuals that go above and beyond to, not only make our year a success, but to share the company’s vision with the world. Best Content Marketing Campaign

Big Leap

An award-winning digital marketing agency, Big Leap has perfected the art of SEO. Partnering with Spoonful of Comfort, a company that ships homemade soup and care packages, they worked to increase web traffic and help boost the brand that’s helping customers to comfort their loved ones from any distance. Through a focused strategy backed by SEO know-how and a creative approach of authentic content and influencer collaboration, they helped Spoonful of Comfort grab Google’s coveted answer box for two prime keywords and secured first-page ranking for many others, all within a year. And their crowning piece of content has captured over 2,500 organic keywords since publication and continues to have a strong showing. Photographed by Justin Hackworth for Utah Business Magazine Ivanti

On the second Tuesday of every month, the Ivanti team jumps into action. With their complementary “Patch Tuesday” campaign, they help IT administrators sort through the noise as Microsoft, Adobe, Google, Apple, and more announce their regular critical system updates. And navigating through these updates is no easy task for any IT organization. Producing media commentary, infographics, blog content, and more, Ivanti’s efforts culminate in their regular Patch Tuesday analysis webinar, which delivers real-world explanations of the patches and practical advice for update prioritization. Known within the industry as the go-to source for patching insight, the Ivanti team has generated remarkable success in this campaign, while working hard in the global fight against cybercrime. Photographed by Justin Hackworth for Utah Business Magazine Hilton Salt Lake City Center

Wanting to differentiate themselves from the competition, the Hilton Salt Lake City Center turned to Utah’s staple: the beehive. With the help of Bees Brothers, a local certified beekeeper, and Grow Brighter Gardens, a local urban gardener, they launched “Honey with a Purpose,” a simple campaign that’s created tremendous results. Installing four honeybee hives and a pollinator herb garden, marketing and sales director Marion Neversummer and the team at Hilton Salt Lake City Center have not only generated new business, but they’re working toward the Hilton Worldwide’s goal of cutting their global footprint in half. Now, at the end of the season, the “Honey with Purpose” campaign has grown their honeybee population by a factor of 10 to 40,000 honeybees, which produced 9.2 gallons of honey. Photographed by Justin Hackworth for Utah Business Magazine Best Social Media Campaign

Extra Space Storage

Social media has always been a channel for exploration for the Extra Space Storage team. So at the start of 2019, they upped their strategy and after targeting Facebook conversion ads and overall CPA, they’ve seen unprecedented success. “We take pride in leading the industry with strong community […]

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