TopRank Marketing’s Top 6 SEO Predictions & Trends for 2019

The year-end hustle and bustle is on, marketers. We’re all finalizing next year’s tactical mix and strategy, refining targets, and setting goals—all with the intention of driving bigger, badder, and better results in the new year. When it comes to setting your SEO strategy for 2019, here’s an important stat to keep in mind: 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. For more than two decades, SEO has been a foundational digital marketing tactic. And as algorithms have been refined, content has proliferated, and innovation and technology have changed how we search—competition in the organic search landscape has hit an all-time high. What does 2019 have in store for us in the SEO realm? Here are our top SEO predictions and trends marketers should know now and keep an eye on into the new year. #1 – The Mobile-Friendly Flag Will Fly Higher Than Ever After more than a year of experimenting, Google released its mobile-first indexing in March 2018. With over half of all web traffic coming from mobile devices , this move reflects Google’s continued commitment to serving the best quality content to searchers when and where they’re searching. Mobile-first indexing simply means that Google is now using the mobile version of a given page for crawling, indexing, and ranking systems—rather than the desktop version, which had previously been the default. According to Google, mobile-indexing doesn’t provide a ranking advantage in and of itself, and is separate from the mobile-friendly assessment. However, as mobile web traffic has begun to dominate the search landscape, sites need to be mobile-friendly to remain competitive and consistently show up in mobile search results. A poor mobile experience can lead to a decrease in other ranking factors, like bounce rate—as illustrated below. While many search marketers have seen this shift coming, Google’s research showed that “for 70% of the mobile landing pages we analyzed, it took more than five seconds for the visual content above the fold to display on the screen, and it took more than seven seconds to fully load all visual content above and below the fold.” The mobile benchmark they’re setting for load time is under three seconds. All this means that 2019 is absolutely the time to firmly plant your flag strongly in the mobile-friendly camp. This will mean evaluating your web presence, SEO strategy, and content to ensure you’re able to provide the best possible mobile experience. If you’re unsure where you stand, you can start with Google’s Mobile-Friendly Test tool to test how easy it is for your audience to visit pages on your website. #2 – Voice Search Will Continue to Raise the Content Stakes The metaphorical cat is out of the bag when it comes to the ease of voice search. One in six Americans now owns a smart speaker, according to TechCrunch . By 2020, Gartner predicts that 30% of web browsing sessions will be done without a screen. Finally, there were […]

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