In Digital Marketing , Search Engines like Google, Bing, etc, are using complex algorithms to determine the ranking of your website on the Search Engine Result Pages (SERP). One way to increase traffic is by optimizing your website which is majorly based on the content present on the page and off the page. This article will focus on Off-Page SEO and its processes.
These are the topics that will be covered in this article:
Let’s begin! What is SEO?
Search Engine Optimization or simply SEO is the process of increasing the traffic onto your website for free . To put it across in a better way, I’d say, it is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is increasing the chances for companies to grow and flourish. This is because organic traffic is more reliable and is got without investing much. So, if you want to learn about how SEO works, check out Edureka’s latest video on SEO. No wonder On-Page SEO is very important but, if you don’t focus on Off-Page SEO, you wouldn’t be able to meet your desired target.
SEO Tutorial For Beginners | Learn SEO Step by Step | Digital Marketing Training | Edureka Now that you’ve understood what is SEO, let’s move ahead and take a look at the different types of SEO available in the market. Different SEO Techniques
Often people get confused between the types and the techniques. Types include Black hat SEO, White hat SEO, and Gray hat SEO. Now, the techniques include
Let’s understand what they are. On-Page SEO
Well, On-Page SEO is the practice of optimizing individual web pages to rank higher on the SERPs and get more relevant traffic from the search engines. As the name suggests, it optimizes the content that is present on the page. Now, what do you think is the content present on a page? It is nothing but the Title Tags, Meta Tags, Keyword Density, URL and so on. These are nothing but the strategies that you follow to gain more traffic by having content on the page. You might think what’s so special about working on the content present on the page? Well, there is.
As long as you focus on giving more attention to the content and the way it is presented to the viewer, you’re in safe hands.
Moving on, let’s learn about what is Off-Page SEO.
Off-Page SEO deals with the actions that are performed outside your website to improve your ranking on the SERPs. A recent study also states that Off-Page SEO makes up to 75% of a good Digital Strategy . It has everything to do with your social presence, link building and many more that don’t really have to be present on the page. Putting it layman terms, I’d say, Off-Page SEO simply tells Google or Search Engines about what the audience think about your website.
Also, I often come across people who […]