If you’re obsessed with growth, you know how important it is to have a super detailed growth strategy. You and data are BFFs, right? Great, but you also need to understand the context that surrounds that data.
I know that sounds a little dense, but bear with me.
Human attention spans are embarrassingly bad.
I’d be lucky to get just 5% of people to read this entire post. Most probably won’t get past the intro, so I’ll get to the point:
In this age of infinite distraction, brands that can keep their customers engaged with the product are bound for long-term success.
No, this headline isn’t clickbait.
This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons.
To highlight the benefit of using Kissmetrics and Segment we’re offering a promotion to Segment users: Get 2 free months when you buy 1. Click below to take advantage!
Behavioral Data is Critical for Driving Growth
Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that.
Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending on your specific requirements.
Content marketing and SEO have become more challenging over the last couple years. But why? SEO has become more data driven to help search marketers prioritize what keywords they should be targeting and how to setup a proper strategy. Additionally, the increase in digital competition and investment from companies has had a significant impact.
I once worked with a business that specialized in making custom squirrel horror dioramas.
If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article.
Unique niches are really tough for marketing.
If there are 37 people on the planet that are in your target market, then you’ve got your work cut out for you.
When asked to share digital trends and predictions to kick-off the inaugural Minnesota PRSA Digital Skills Workshop, Lee Aase, Director, Mayo Clinic Social Media Network, took an alternative approach.
I’ll share the trends that I’ve observed, and the books that I have read or heard at least two times, but generally more.
Editor's Note: Anastasia Svyrydenko is a content marketer at Textmagic. Today, she joins us to share a graphical aid developed by her company to help SMS marketers build an effective strategy...
Back in my day, all online content was text-based. If you had two animated .GIFs on a website, you had to wait 30 seconds for the site to load. Four .jpgs on a site would crash your browser. We were grateful when posts were just words! We didn’t whine about “visual stimulation” or “content variety” back then, let me tell you.
PPC advertising should be straightforward.
You buy an ad. Your ad appears on Google. That ad gets clicked.
You spend a little dough per click, and voila – you’re a marketing genius.
Traffic is booming and you’re appearing in all the right places.
Except that’s not always how it works.
Can I go out on a limb here?
I’m going to guess you’re already sold on building an email list.
After all, you’ve heard the advice many times over:
“Build an email list. It’s where the money is.”
If you’re remotely interested in growing a business with staying power, it’s the wise thing to do.
When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective. After all, 81% of B2B decision makers conduct research before reaching out to a vendor, so we know our content needs to meet them whenever and wherever they’re searching.
For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US.
I learned a LOT during that time. Even more important, I learned a lot about what NOT to do.
Not all of these things were personal ‘mistakes’ per se.
Editor's Note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To compliment the brand new classes in our updated catalog, he joins us to discuss how social media is used for recruitment, and how employers can benefit.
What if I told you that 94% of recruiters have reported using LinkedIn to vet candidates?
Parting [ways after an amazing conference] is such sweet sorrow.
Your energy is high, your brain is full and you feel the love of other like-minded marketers. Sometimes however, it’s hard to keep that drive alive once the closing keynote has commenced and you resume your normal routine.
The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]
A new infographic reveals that quality is the biggest issue in programmatic advertising. This includes brand safety, ad fraud and viewability. The good news? There’s a way to overcome those challenges using a multi-layered human and technical approach.
Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder of that.
When Lee Odden, CEO of TopRank Marketing, promised the crowd at the 2017 Digital Summit Minneapolis 45 minutes of content in his 25-minute closing keynote, he was not joking.